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Ask HN: Examples of great landing pages?

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Re: Ask HN: Examples of great landing pages?

#31

https://ninite.com/ You get the explanation, the selector and the recommendations all in one page.

I disagree, that page is way too crowded. I wanted to click off immediately. It still took me a minute to figure out what the offer was because of all the other stuff on the page.

That is the beauty of airbnb's landing page, you get a sense right off the bat of exactly what it is they are selling.

Re: Ask HN: Examples of great landing pages?

#33
post #23

For us less technical user, what do y'all recommend for creating great landing pages?

Focus on the content: - explain in a few words what your product is, so it can be understood by everyone - explain what your product does - how your product is different from everything else - pricing I know it sounds obvious, but I often have no idea what the product is after reading a landing page

I've been working on this for a product launch we are trying to do and have had the problem you are talking about.

The problem is that explaining that without ending up mired in detail is much harder than people give it credit. I've found it very useful to actually write out the list of what I am trying to convey and look at it constantly while doing design work.

Also splitting out the work - the first forays have been what I realized was actually development work that I was hiding behind design. During design I put away the dev environment and just work with sketches.

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