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Ask HN: What to do for logos?

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31–40 of 57 posts

Re: Ask HN: What to do for logos?

#31
I dropped a hundred bucks on a logo for my startup before there were all these crowdsource sites. It sucked (really, really sucked) and was nothing like what I actually wanted.

I spent a day doodling and bouncing ideas off friends online, and with some luck, came up with the logo that I still use till today..... and I suck at drawing or design.

Like other commenters said, it's not about the crazy graphics.

(Just for reference, this is my logo: http://neosmart.net/ )

Re: Ask HN: What to do for logos?

#32
If you're willing to put in a little work learning some design principles, that will help you out enormously when it comes to deciding which logo is best for your product. Whether you buy an inexpensive one off the web or create one yourself, you'll be able to make better design decisions.

For an introduction/overview to logo design and a set of resources, check out: http://justcreativedesign.com/2008/12/02/logo-design-resourc... Especially spend some time looking at logo redesign critiques since you'll get a better feel for why a particular logo might be better or worse. Also find some examples of bad logo design - that should give you a sense of what to stay away from.

To learn how to think about logo creation, skim a bunch of the "process" and "logo design roundup" posts: http://imjustcreative.com/category/branding-identity/ If you decide to create your own, a typographic logo is probably a good place to start and there are several of the "process" samples that go into a lot of depth for that type. This is my single favorite place to learn about logo design.

And finally, for a solid overview of graphic design principles, there are a bunch of good tutorials collected here: http://psd.tutsplus.com/articles/web/50-totally-free-lessons... Knowing a few of the design basics will help improve everything you create (not just your logo) much more than you may realize now.

Re: Ask HN: What to do for logos?

#33
Do you have to have a logo? If you provide widgets and such, yes you do. Otherwise logos for websites are overrated. They are remnants of print publishing, where logo mattered to catch the eye of the consumer when he is picking magazines off the rack. Internet does not work like this.

Spend your money on a better domain name instead. This will help you being remembered without writing it down. And after that have a favicon that stands out. This will help you get noticed in a stack of browser tabs. But once the user is in your site logo has no purpose.

Re: Ask HN: What to do for logos?

#35

You don't care about a logo. You need to care about your brand, and this should be an intrinsic part of what you're doing. It defined who you are, as a company. If you're doing things right, you'll already know a huge amount about your brand, but most business and tech people are not used to expressing this. Even if you have a crappy, hand-made logo, what matters is the brand, and being honest with it. If you're 2 gu…

I'm more in favor of skipping the logo and brand entirely if you can. Startups have become so cheap & nimble these days that it is worth waiting out on establishing a brand. Worry about branding once you get user traction. Once you have user traction, you know who your customers are, what they want & what kind of brand identity will appeal to them. Starting to worry too early about branding is just money down the toilet if you ask me.

Re: Ask HN: What to do for logos?

#36
post #5

twitter bought its logo for hella cheap, but go find an online graphical design community. Most of them are looking for any type of work to add to their portfolio and most will do it for free or on the cheap.

I really have to disagree here. I think this is absolutely the wrong attitude to have towards the design community. If someone came to this community and asked to build them an app for free they would get shut down. Instead of putting up $300 on 99 design have a look around for a designer that makes logos that you like the look of and send them an email and ask what they can do for that amount. You might only get a f…

Except that in my experience good designers are already on 99designs as a way to generate sales leads for their own businesses.

Re: Ask HN: What to do for logos?

#37
post #35

You don't care about a logo. You need to care about your brand, and this should be an intrinsic part of what you're doing. It defined who you are, as a company. If you're doing things right, you'll already know a huge amount about your brand, but most business and tech people are not used to expressing this. Even if you have a crappy, hand-made logo, what matters is the brand, and being honest with it. If you're 2 gu…

I'm more in favor of skipping the logo and brand entirely if you can. Startups have become so cheap & nimble these days that it is worth waiting out on establishing a brand. Worry about branding once you get user traction. Once you have user traction, you know who your customers are, what they want & what kind of brand identity will appeal to them. Starting to worry too early about branding is just money down the toi…

This is bad business advice. I'd down vote if I could.

Re: Ask HN: What to do for logos?

#38

I dropped a hundred bucks on a logo for my startup before there were all these crowdsource sites. It sucked (really, really sucked) and was nothing like what I actually wanted. I spent a day doodling and bouncing ideas off friends online, and with some luck, came up with the logo that I still use till today..... and I suck at drawing or design. Like other commenters said, it's not about the crazy graphics. (Just for…

It's true - you get what you pay for. How's business? Might be time to revisit your branding conversation.

Re: Ask HN: What to do for logos?

#39
post #3

The cheapest option would be to make something up yourself. Inkscape ( http://www.inkscape.org/ ) is a decent open source vector graphics editor that you should be able to use to whip up something halfway decent. The issue you can have if you go with a really cheap logo is that it may be just a rip off of some other logo, and you may run into trademark issues.

If you think paying for a good logo is too expensive, just wait and see how much a free logo will cost you.

Re: Ask HN: What to do for logos?

#40
post #18

Learn a little bit about typography and then peruse fontsquirrel.com, pick an interesting font and let it do the work for you. Most enduring logos are not graphically complex. Simple Logos: Bayer, 3M, Twitter, Facebook, Yahoo etc I also second the recommendation to make friends with inkscape and gimp

The branding and logo development for each of these cost five to eight figures. Money well spent, because the average consumer recognize them instantly.
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