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Ask HN: What's my profitable startup worth? (detailed stats provided)

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Re: Ask HN: What's my profitable startup worth? (detailed stats provided)

#31

Earlier quoted context omitted.

Excellent idea - you sir/ma'am are a genius!!

I will be careful about SOLD listings there. They never list the actual selling price but only the asking price. So you don't know what the final sale price was.

Sold price is a good ceiling best case number, which is somewhat useful still.

Re: Ask HN: What's my profitable startup worth? (detailed stats provided)

#32

Earlier quoted context omitted.

16M ! That's amazing ! Can I ask you what is your page about ?

https://rebrickable.com - A LEGO database that shows you which sets you can build from your existing collection, also includes thousands of fan-submitted designs. My adsense earnings are terrible though, I've always assumed because the site is more image heavy than text.

What's your CPM? I average around $1, and that's just for a simple webgame (almost no text).

Re: Ask HN: What's my profitable startup worth? (detailed stats provided)

#33
post #32

Earlier quoted context omitted.

https://rebrickable.com - A LEGO database that shows you which sets you can build from your existing collection, also includes thousands of fan-submitted designs. My adsense earnings are terrible though, I've always assumed because the site is more image heavy than text.

What's your CPM? I average around $1, and that's just for a simple webgame (almost no text).

$0.20 to $0.30 :(

Re: Ask HN: What's my profitable startup worth? (detailed stats provided)

#34
post #32

Earlier quoted context omitted.

What's your CPM? I average around $1, and that's just for a simple webgame (almost no text).

$0.20 to $0.30 :(

Assuming a %1 click rate (seems to be the rate on my site), that's still $48k (optimistic); not bad!

Re: Ask HN: What's my profitable startup worth? (detailed stats provided)

#35
post #34

Earlier quoted context omitted.

$0.20 to $0.30 :(

Assuming a %1 click rate (seems to be the rate on my site), that's still $48k (optimistic); not bad!

I don't show ads for every page view (only unregistered users), and click rate is more like 0.1%. Now I feel like I'm doing something very wrong... advice welcome!

Re: Ask HN: What's my profitable startup worth? (detailed stats provided)

#36

First, congrats, you did something that many of us fail at more than once. But in the end, you have a hobby business that is not really growing but only teetering so far, likely because as you said you aren't putting in a lot of time and using it only as a side thing. I really am not trying to be an ass, but I am trying to be honest based on my own experiences. Your business isn't worth as much as you would like, alt…

You're exactly right - different buyers will value my business in different ways and selling to a buyer like the one you described would make no sense. At a minimum, I'd be better off keeping it on auto-pilot.

Re: Ask HN: What's my profitable startup worth? (detailed stats provided)

#37
post #34

Earlier quoted context omitted.

Assuming a %1 click rate (seems to be the rate on my site), that's still $48k (optimistic); not bad!

I don't show ads for every page view (only unregistered users), and click rate is more like 0.1%. Now I feel like I'm doing something very wrong... advice welcome!

Based upon my own experience, make sure your site is responsive and place at least 2 responsive ads per page. I don't turn off ads for registered users and I've never had a user complain.

Also, find out how many of your users are blocking ads - my site is roughly 5%. However, I am aware of sites that have a younger demographic and 75-80% of their users are blocking ads.

Re: Ask HN: What's my profitable startup worth? (detailed stats provided)

#38

Your startup is worth whatever it is worth to the buyer. This is a serious statement. Unlike S&P stocks, a small startup does not have many buyers looking into your valuation. What one buyer is willing to pay will vary widely from another. A prospective buyer will consider things besides your revenue history. Such as operation risk, potential synergy, possible changes for growth, if you are a competitor, etc. Then th…

You are correct - different buyers will value the business differently based upon their intentions for it. Some would be more interested in growing the SaaS side, so far all of the offers I've received are related to this, whereas others might be more interested in growing the AdSense & affiliate revenue. Important to note, my business provides a service which will always be in demand no matter if real estate is boom…

While it's true that the value to certain buyers will vary, if you do decide to sell, then it is your job to sell it to them. They'll only pay as much as they'll see it's worth. If they're not the most business savvy or entrepreneurial person, they will obviously not see much value and therefore would not be willing to pay a lot. However, if you explain the value and potential additional revenue streams as well as adjusted growth estimates, then they'll see past the current basic revenue stream. Take a look above at iheartmemcache's answer (the really long one). He does a great job at pointing out the possibilities to maximize revenue.

If this angle doesn't work, then try growing the business a little more in the direction of the aforementioned comment for a bit. Once you've succeeded in growing the business a bit and proving the model, go and start selling it again to people whom have contacted you previously.

Re: Ask HN: What's my profitable startup worth? (detailed stats provided)

#39

Earlier quoted context omitted.

You are correct - different buyers will value the business differently based upon their intentions for it. Some would be more interested in growing the SaaS side, so far all of the offers I've received are related to this, whereas others might be more interested in growing the AdSense & affiliate revenue. Important to note, my business provides a service which will always be in demand no matter if real estate is boom…

While it's true that the value to certain buyers will vary, if you do decide to sell, then it is your job to sell it to them. They'll only pay as much as they'll see it's worth. If they're not the most business savvy or entrepreneurial person, they will obviously not see much value and therefore would not be willing to pay a lot. However, if you explain the value and potential additional revenue streams as well as ad…

You're right - it is my responsibility to sell it and so far I've just been listening to offers and haven't countered because I wasn't interested in selling at those times. However, I now would counter all offers with a reasonable asking price and detail the reasons for that price as well as my thoughts on where the growth potential is.

I agree that iheartmemcache's response really hit it on the head and I was waiting to see if it generated any other responses. The strategy he laid out is exactly in line with what I've been thinking.

Re: Ask HN: What's my profitable startup worth? (detailed stats provided)

#40
post #8

patio11 sold his business through this site and said only positive things about it: http://feinternational.com/ Considering that it is worth how much someone is willing to pay, might be a great place to some benchmarking.

I've heard of them and might contact them, but I'm not really interested in paying a broker fee unless they could get a premium price.

I have attended a few MicroConf's where patio11 is a regular speaker, and from his "selling BCC" talk it sounded like feinternational will help you figure out if it is a good deal to work with them.

What's to loose other than a few hours of work filling out their questionaire about your business?

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