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Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

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281–290 of 657 posts

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#281

Earlier quoted context omitted.

Well, good. Being spammed with notifications is the primary reason I refuse to install many apps. Sure, you can turn it off but they really make you hunt around for it.

In that case you'll be happy that learn that notifications on the web are opt-in instead of opt-out! :-)

Yes, that's one big reason I avoid installing apps. But the requests are also a pain. Can I permanently opt out of all requests across all sites, and never see a page ask again?

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#282

If anyone from Reddit wants to get an idea how annoying these ads are: I'm using old.reddit.com instead. On a phone. Think about that.

If you're on Android, I'd recommend Reddit Sync Pro (it's a few dollars/pounds for the paid ad-free version). It has a clean design, looks great and has most of Reddit's good functionality.

https://play.google.com/store/apps/details?id=com.laurenceda...

It's a lot nicer than mobile sites or offical app.

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#283

Other people are saying "ads," but the story is probably more expansive. Mobile apps have better hooks for pulling people back into the app, like popup notifications. Reddit has natural lifecycle points where they can do this: when people respond to your comments or comment on your posts. They could also notify users of events like their yearly Secret Santa. I wouldn't be surprised if their engagement numbers were mu…

This is correct. It's about retention more than monetization.

With the app, you can not only send notifications, but you also have the app icon which reminds people of the apps existence. Even little things like "badging" (when the app icon shows a dot or number to indicate new notifications) and even that can have a noticeable impact on retention (we're all programmed to click into anything with a notification).

Also, they can recommend better content for you. I don't know if this is still possible and whether reddit does it, but an app used to be able to get the list of other apps installed on the phone, and many companies used that as an input into their recommendation systems (along with your location, etc).

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#284

Other people are saying "ads," but the story is probably more expansive. Mobile apps have better hooks for pulling people back into the app, like popup notifications. Reddit has natural lifecycle points where they can do this: when people respond to your comments or comment on your posts. They could also notify users of events like their yearly Secret Santa. I wouldn't be surprised if their engagement numbers were mu…

Would there be confounding variables though?

Users who have the app are anyways likely to be the ones who use Reddit more so naturally it has much higher engagement than on a browser.

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#285
post #5

Yeah ads. If you're on iOS check out Apollo, made by a solo developer and does not display ads. I'm not sure what the equivalent on Android would be (someone chime in if you know).

To be clear here, the app doesn't have additional ads but it does show reddit ads.

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#286
post #281

Earlier quoted context omitted.

In that case you'll be happy that learn that notifications on the web are opt-in instead of opt-out! :-)

Yes, that's one big reason I avoid installing apps. But the requests are also a pain. Can I permanently opt out of all requests across all sites, and never see a page ask again?

Yes, in all major browsers you can set notifications to auto-decline just like most web permissions (camera, location, cookies, etc...)

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#287
post #83

User retention on mobile is much higher as compared to websites. Now, people are more attention deficit. Everyone I know has a weird habit of opening their phone and checking their "FEED" (could be reddit, could be fb or insta even). All this on mobile. Ads is a good reason too. In my past workspace, we spent a crazy amount of money on facebook ads and got 80% of traffic from their mobile app. Reddit is trying to fol…

Is user retention really higher on mobile? Or is it that web users can’t be tracked so look like they drop off and come back. I think people make too many definitive statements and bad assumptions based on what they can measure. Leaving off understanding gaps where data doesn’t exist or never will.

Mobile gives you way more options (notifications, widgets) to drag users back in which have a nonzero success rate.

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#288

Earlier quoted context omitted.

I will somewhat reluctantly support Apple on this. There are no web sites that I want to allow interrupting my work/writing flow with notifications. Also, the new awesome privacy settings in Safari on the beta iOS and beta iPadOS and beta macOS Bug Sur are very much appreciated, at least by me.

The constant nagging to "download the app" is worse. Notifications can be left off, for a website or an app - this constant install-app-nagging is unavoidable now. It absolutely IS possible to add the feature, as opt-in like with app permissions, and e.g. with some user-initiated event like audio already does. The REAL motivation here is money, forcing users to use the appstore, instead of the web which is an open pr…

And reddits App-nag setting is not a permanent choice. When you disable it that's a localStorage thing only, so if you sign out, clear caches, sign in elsewhere, still nags you.

Re: Ask HN: Why is Reddit on mobile so obsessed with making me use their app?

#290

Earlier quoted context omitted.

Their website is fine, but no website works as nice on mobile as a native app does.

I'd argue even their old design is better than a native app. Loads lightning fast, can load thousands of comments on a page without loading bars or context switch. Don't even care if I have to pan and zoom it still works better than the mobile app. Starting to feel like the idea of a mobile app being a universally better experience is a software industry mass hallucination. A handful of things apps work way better, m…

Obligatory xkcd: https://xkcd.com/1174/
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