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Ask HN: Why is Docusign a $50B company?

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Re: Ask HN: Why is Docusign a $50B company?

#261
post #146

Earlier quoted context omitted.

The government can barely keep a port open or bomb a proper target, and we want to give them control over what is true and what isn't?

Would you advocate for the privatization of the entire justice system?

Judge dredd would be proud!

Re: Ask HN: Why is Docusign a $50B company?

#262

Unrelated to open source, but DocuSign is literally one of the examples i list when explaining why the tech sector is over bought. They've tripled their market cap since the beginning of the pandemic, and while there is some merit to work from home, their moat is laughable. There are plenty of alternatives to DocuSign that should make share holders terrified... Adobe Sign, Panda Docs, HelloSign - i wouldn't even bet…

You severely overestimate the technical ability of people and underestimate the general resistance for all things new. It's not that docusign is rocket science. But once you get various government departments and universities to use your thing, it's hard to move away. Their moat is their customer base.

Brand value, in essence.

Re: Ask HN: Why is Docusign a $50B company?

#263
They sell an enterprise solution for companies that sign thousands of documents a month, the market is huge as every co needs it. They hit the market hard and now appear to have major market share, successfully turning investment dollars into contracts and therefore revenue. I don't agree with other commentors in that they have any sort of moat besides their existing client relationships and brand, same as any incumbent. Looking at the business, it looks like that of Canva, Figma or Shopify, the de facto leaders is newish software categories with massive markets.

They aren't as richly valued (in terms of EV/sales multiples) compared to other enterprise software companies despite slightly above average growth rates and an R&D margin 10 percentage points lower than average. In this market, they actually seem cheap or fair-valued based on a quick glance at comparables. For example Asana, is trading at ~60x+ forward revenue, despite being in a more competitive space with much less stickiness (contract signing is more essential than project management).

Re: Ask HN: Why is Docusign a $50B company?

#264

Earlier quoted context omitted.

Some of these may have been difficult when DocuSign was founded, but I'm not sure anything you've mentioned is technically hard today. FWIW I sign a lot of documents (CEO of a company) and I use HelloSign/ Docusign interchangeably. Honestly, there's 0 meaningful difference, except I found HelloSign a bit easier to onboard, and I'd rather support them since I think the entire market of "sign a fake piece of paper" is…

Technically hard isn't the only kind of hard. This is one of those spaces where a lot of people have a lot of complicated processes, and they will be pissed if you don't support their particular approaches. Writing the code wouldn't scare me off this market, but the work to discover the full extent of the domain and the user needs would sure give me pause. Seems a bit of a moot point, though, as I'd expect most custo…

> Technically hard isn't the only kind of hard Yup that just about sums it up. The reason FAANG are so big is mainly legality, as well as PR, and having a big pocket to wait out the competitions. Nothing is really on technical merit in the real world.

Re: Ask HN: Why is Docusign a $50B company?

#265
post #245
post #113

Earlier quoted context omitted.

Even if we grant this as true, a $50 billion valuation implies that they'll return 3-5 billion in profit at some point. Their revenue right now is an annualized ~2 billion. So they've got to at least 2-3x their revenue while increasing their operating income from slightly negative to 50% of revenue. As for the features, of course it's not whip it up in a weekend. But MS/Google/Apple are all in a position to put out a…

Imagine being able to generate docs like these using the office suite , google docs or libreoffice. Bye docusign.

You can already digitally sign documents in LibreOffice (including "qualified electronic signatures" issued by European countries). I would be surprised if you can't do it in Microsoft Office too.

However, qualified electronic signatures are harder to manage than what eIDAS simply calls "electronic signatures" (i.e. anything you put your name on): DocuSign value-add is a third-party to record an audit trail (time and date, IP address, assurance signatory has access to a particular email address...), basically, someone with no interest in misrepresenting facts about signatories to a document.

There's a lot of legislation around this too, and that can be costly.

Re: Ask HN: Why is Docusign a $50B company?

#266
I don't agree with the motion that there should be free alternatives. Probably 99% contracts that require this level of scrutiny are for-profit so it makes sense to ask for money in exchange of this service. I would be _very_ vary of a free service that takes my contract info that often includes legal names, addresses, SSN, tax info, bank details, etc.

Re: Ask HN: Why is Docusign a $50B company?

#268

Unrelated to open source, but DocuSign is literally one of the examples i list when explaining why the tech sector is over bought. They've tripled their market cap since the beginning of the pandemic, and while there is some merit to work from home, their moat is laughable. There are plenty of alternatives to DocuSign that should make share holders terrified... Adobe Sign, Panda Docs, HelloSign - i wouldn't even bet…

You severely overestimate the technical ability of people and underestimate the general resistance for all things new. It's not that docusign is rocket science. But once you get various government departments and universities to use your thing, it's hard to move away. Their moat is their customer base.

Market inertia is a perfect breeding ground for startups to disrupt things. We're talking about companies paying large amounts of money for a service that has a marginal cost that is effectively zero; or it could be if somebody did it properly.

The main issue is actually not doing it properly, but figuring out a business model that makes that worth doing. It's a key issue with standardizing and decentralizing a lot of things and getting them done. Technically feasibility isn't the issue. But why would you invest in it? It takes effort and where's the profit if you let go of all the control points and let others freely copy the software or implement their own. There's no upside to dedicating your life to that. You see the same issues with federated chat systems; or identity systems; or payment systems. The incumbents have no incentive to fix these things as they make money from the status quo and for outsiders to first fix it and than make no money makes no sense. Occasionally somebody tries of course with varying degrees of success. But it seems hard to convince businesses to switch to relatively unknown OSS stuff.

And of course OSS and industry standards don't just magically happen. Somebody has to pay people to work on OSS. Or at least has to care enough to dedicate non trivial amounts of time and effort to get things going. Mostly this isn't even a technology problem. You actually need lawyers and other skills to do this properly. The tech is mostly pretty trivial. Lots of off the shelf OSS stuff you can repurpose for this. I'm sure that's what Docusign did probably. I bet most of their expenses are sales, legal, and marketing rather than tech.

Re: Ask HN: Why is Docusign a $50B company?

#269

Earlier quoted context omitted.

> DocuSign has a hard to penetrate moat It's the same reason Coinbase, Square, Stripe, Airbnb (among many others) are worth what they are (ie rich multiples on sales). Their domains are extraordinarily difficult to do very well and now that large competitors are in place (in those segments) it's borderline impossible to take a big chunk of the market away from them. They're entrenched, potential future monopolist tec…

I don’t really find Square or Stripe to be doing something mind blowing, if we’re talking about the core payments features. These should just be an open standard as they are developing in India, where people can transfer their money to each other without rent-seeking monopolists or just tech giants sheltered from competition via network effects. Payments are just a basic utility for society, not something to be contr…

Payments are a basic utility, but the hidden cost of ensuring funds are available on request in every conceivable location are not to be ignored.

If you disagree, why not run a payments service at no or low cost yourself?

Re: Ask HN: Why is Docusign a $50B company?

#270
post #231

Earlier quoted context omitted.

I'm almost afraid to ask since it's such a given, but do employees actually get fired for choosing the wrong vendor? I've heard it repeated in quite a few contexts, and I'm unsure if I should interpret it literally. At worst, I would expect the executive has a slightly tarnished reputation for picking what ended up being a bad partner.

I'm not an employee, and didn't exactly get fired -- but I chose a cloud vendor for a client that seemed like the best choice at the time, with what I knew. The client was over-the-moon happy that we had found something to satisfy his needs. After switching, his costs went down dramatically, and his downtime went to zero (from rather high, which is why he brought me in). He was happy to sign a contract with the vendo…

Wow, that guy dodged a bullet by not going with aws free credits. After a year he would have ended up being locked in aws and paying tons more.
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