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Ask HN: Examples of great landing pages?

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Re: Ask HN: Examples of great landing pages?

#241

Post by mrhappyunhappy »

majewsky wrote: post #229
moeamaya wrote: post #207

Earlier quoted context omitted.

Even more than bravado, I’ve dedicated my entire life’s work to this claim. Design is incredibly undervalued on HN, and I make contrarian claims to not only ruffle a few feathers, but because it’s a fundamental thesis of mine. Note aesthetics are also a functional beauty to me, I enjoy both refactoring code and typesetting a landing page as part of the design process.

> Design is incredibly undervalued on HN Looks like we're reading different HNs.

Not really. I can concur with HN and developers in general not giving a shit about design. I can’t tell you how many developers I’ve spoken to who tried launching their own product only to go silent after I sent them a design proposal. Devs seem to have a very limited understanding of value of design.

Re: Ask HN: Examples of great landing pages?

#242

Post by mrhappyunhappy »

rtx wrote: post #194
moeamaya wrote: post #138

Earlier quoted context omitted.

No aggression perceived. The best client example is Groove ( https://www.groovehq.com/ ). In 2014 they hired us to take the existing site ( https://web.archive.org/web/20141223145657/https://www.groov... ) and make it attractive to serious customers who can "trust" their company based on the site. Went from 1M ARR to 5M in 18 months. A more concrete personal example is when we ranked "HTML Color Codes" with essential…

Hey Moe its ok if you are not comfortable answering this. What would be the ballpark budget for this kind of work.

The fact that you ask disqualifies you.

Re: Ask HN: Examples of great landing pages?

#243

Post by mrhappyunhappy »

dbg31415 wrote: post #154
newman8r wrote: post #99

Earlier quoted context omitted.

What are your thoughts about showing pricing on the landing page?

Be upfront with your price. Price is a data point a customer needs to make the decision. Give them all data points you can.

Bad advice. While this works in some cases, you’d lose a lot of money on some products because the would be customer has not realized the full value of your product. A product generating 500% roi may mean $100 to one business and 1 million to another - should they pay the same price?

Re: Ask HN: Examples of great landing pages?

#244

Post by zy1t »

Shameless promo: I made a gallery that curates great landing pages, and sorts them according to section for easy reference.

http://www.goodweb.design/

As a designer who sometimes works on landing pages, I’ve found it really helpful get a horizontal cross-section of what the best people are doing for a specific page section like pricing, feature overview, or hero.

Hope you find this useful too.

Re: Ask HN: Examples of great landing pages?

#245

Post by jackgolding »

avip wrote: post #45
johnymontana wrote: post #28

https://muzzleapp.com/ Does a great job of demonstrating the value of the product.

"YouPorn: Billing issues" Whoever did the writeup for that one - you have all my respect.

hahaha i thought this was a billing issues landing page for YouPorn which was well designed, couldn't find it!

Re: Ask HN: Examples of great landing pages?

#247

Post by zenmaster408 »

andkon wrote: post #30

I've been a senior product marketer at Heroku and Realm (AKA the person responsible for leading the creation of product landing pages), and I gotta counsel y'all: when you're looking at landing pages, what makes them great has a lot less to do with the visual design, and a lot more to do with the story and message they tell. They're fundamentally narrative media: a landing page proceeds serially from top to bottom. W…

I agree that the messaging and story are the most important components. But you still need to have a clean and elegant design to get people to consume the story and message. You can make the content more digestible by making use of white spaces, having adequate line height and line width, including appropriate imageries and graphics, and using lots of bullets. If the page is too ugly or too overwhelming with texts, more readers will bounce.

Re: Ask HN: Examples of great landing pages?

#248

Post by dyim »

slx26 wrote: post #185
dyim wrote: post #22

If you're looking to build a great landing page, I found this resource suuuuper helpful when designing our landing page: https://www.julian.com/learn/growth/landing-pages "I want you to think of landing page optimization from the perspective of desire: Conversion = Desire (Increase this) - Labor (Decrease this) - Confusion (Decrease this) It's less work to reduce a visitor's labor and confusion than to increase desir…

Some criticism: I don't really like the buttons style, but more objectively, you should center text and take a look at their size, it made me super uncomfortable when I opened the page. Also, the "Try us for a week" at the bottom is shifting the page in the background to the left, leaving 20px of white space or so in the right side (Windows, Google Chrome). The "Start Trial" button that appears after clicking on "Try…

Thanks man! Really appreciate the feedback... sounds stupid, but we had trouble repro-ing that 20px whitespace bug.

Re: Ask HN: Examples of great landing pages?

#249

Post by davidivadavid »

odammit wrote: post #65
davidivadavid wrote: post #24

Analyzing examples of great landing pages (in terms of marketing, not just design) is the subject of my blog, Your Landing Page Sucks! This article is quite popular: https://yourlandingpagesucks.com/startup-landing-page-teardo... I also wrote a "Landing Page Cookbook" that got to the top of Product Hunt, and that contains a bunch of examples for every element you might want to put on your landing page. Don't hesitate…

Uh, your landing page kinda sucks on mobile. CSS is all a-wonk and you have a gigantic email collector right at the top

That's odd, it's one of my best performing lead magnets. I'll look into it. Thanks!
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