One thing people miss about remote work is that it's inherently transactional. Show up to a meeting, get or give what's needed, then go back in your hole. This is nice but for many people the lack of genuine social interaction is a killer. A few jobs ago we set up Donut (donut.com) to set up a couple 15- or 30-minute 1:1s per week and tried to stick to the rule that we weren't supposed to talk about work, just chat a…
Video calls are nice but I personally think they’re functionally the same as meeting in person. The biggest difference between remote vs in-person work is how you interact with people outside of formally scheduled meetings (eg showing people how to do something or casually conversing with them). Regular “hang out” meetings can’t fill this role, you really need something like chat IMO.
At prior jobs I’d say usually only 5-10% of people I came across directly at work were “good at chat”. If you could figure out how to filter for these people when hiring you could run a remote company very well, and have a strong culture and sense of community.