http://goodweb.design/
Here's a great resource I reference often.
I prefer this rather than looking for inspiration on sites like Behance / Awwwards, which don't tend to tell design stories applicable to B2C / B2B audiences.
Ask HN: Examples of great landing pages?
231–240 of 249 posts
Re: Ask HN: Examples of great landing pages?
#232Earlier quoted context omitted.
Could you provide some concrete examples? I see you work at a marketing agency in SF. That probably means you could have some good ones to share. Like a/b comparisons of pages that saw such improvements. Not sarcasm or passive agreesivesness. I'm genuinely interested in the data from someone in an agency.
No aggression perceived. The best client example is Groove ( https://www.groovehq.com/ ). In 2014 they hired us to take the existing site ( https://web.archive.org/web/20141223145657/https://www.groov... ) and make it attractive to serious customers who can "trust" their company based on the site. Went from 1M ARR to 5M in 18 months. A more concrete personal example is when we ranked "HTML Color Codes" with essential…
While I do think your design is good. I think the main reason you got more conversions are that you put more focus on social proof, so instead of showing technical details you show how many are using the software as well as a smiling face of satisfied customers.
Re: Ask HN: Examples of great landing pages?
#233Earlier quoted context omitted.
If you read further down the Twitter feed, it's clear that this particular person didn't think she'd granted such permission, and the whole setup looks questionable on other grounds as well. Putting someone's face next to suggestions of serious problems like drug abuse or STIs on a public site without their knowledge or explicit consent at least raises ethical questions, and then trying to argue that it's obviously a…
> Putting someone's face next to suggestions of serious problems like drug abuse or STIs on a public site without their knowledge or explicit consent at least raises ethical questions This was the plot of a Friends episode like 20 years ago. Joey's face is used in a herpes ad in the subway. I think he got paid but the issue is the same. Give someone carte blanche to use your likeness and there might be some negative…
Give someone carte blanche to use your likeness and there might be some negative consequences.
But clearly in this case the lady didn't believe she'd given carte blanche to use her likeness even in such an obviously offensive manner, as she repeatedly mentions only expecting it to be used in mockups.
Moreover, such evidence as anyone has linked to from that Twitter feed seems to support her side of the story more than his so far. There is no explicit licence available anywhere that I can see, apparently there used to be some sort of separate area where people offered their photos for production use as well, but that no longer seems to exist, the FAQ no longer seems to be working, and there's no indication that this particular lady's photo was in that section.
In any case, the onus is definitely on the guy whose site is posting her photo next to that kind of content to justify his actions here. It doesn't take a genius to realise that this could seriously upset someone even if he is covered legally, and so far it's not even clear that he is covered legally. As I said in another comment, this is what very expensive defamation lawsuits are made of.
Re: Ask HN: Examples of great landing pages?
#234Re: Ask HN: Examples of great landing pages?
#235What do you guys think about having no landing page and taking the customer directly to the product !? If it's a web app.
Re: Ask HN: Examples of great landing pages?
#236Earlier quoted context omitted.
That's strange. I'm on a 4 year old Dell with integrated graphics and unimpressive specs and it runs perfectly smooth.
Probably a 'safari' thing. I have an i3 with unimpressive specs and it runs perfectly smooth on chrome.
I'm in Chrome65. I didn't say anything about using Safari.
In any case, even w/o the lag, the page is still way too slow to load and quite heavy. Not really the best approach for conversion.
Re: Ask HN: Examples of great landing pages?
#237Re: Ask HN: Examples of great landing pages?
#238Presuming it's OK to share own site: after countless iterations and lots of suggestions and feedback from HN and others, we're pretty happy with ours: https://neosmart.net/EasyRE/ Tells you what it does, tells a story, and then takes you right to the action. And it converts well for the market it serves. Feel free to tell us what you think still sucks about it, constructive criticism > positive feedback.
I like the landing page. Its got the right balance between text and whitespace/images etc. Its a shame though, that when you click the links, you navigate to pages that adopt a different theme entirely. It would be better if all the site were themed the same.
Thanks for the reminder. We were seeing how the LP converted before updating the rest of the site.. several months ago :)
That goes with the job when you're marking a non-web service - the website is quite distinct from the product and so doesn't see the same kind of attention or have the same kind of urgency.
Re: Ask HN: Examples of great landing pages?
#239I imagine it's okay to share our own - we've gone through lots of iterations for ours at https://www.recapped.io.
There are a lot of improvements that can be made (as with most sites), but we're pretty happy and get a lot of compliments.
Re: Ask HN: Examples of great landing pages?
#240I've been a senior product marketer at Heroku and Realm (AKA the person responsible for leading the creation of product landing pages), and I gotta counsel y'all: when you're looking at landing pages, what makes them great has a lot less to do with the visual design, and a lot more to do with the story and message they tell. They're fundamentally narrative media: a landing page proceeds serially from top to bottom. W…
Just the other day I threw together a landing page for a whale watch crypto app and posted about it on Facebook. It had a conversation rate of 70%, an oddity I’ve never before accomplished. Point being, it’s all about relevance to a very very specific audience.