Allergy immunotherapy. I started a company on the backs of this treatment. The way we treat allergies today, with Zyrtec and Claritin, is medieval medicine. It doesn't solve the underlying problem; it just tries to cover it up. Allergy immunotherapy is the future. Most people don't realize that allergies are now a curable disease. In the future, taking Claritin for allergies is going to seem like taking Tylenol for a…
(source: I have had immunotherapy)