Big companies are not your worry in most cases. They have so much bureaucracy and internal politics that it's often cheaper for them to buy out the up-and-coming startups than it is to build in-house. Instead, if you achieve success without much of a moat, you will be cloned by one of the "App Store mills". These are companies who employ multiple small teams (think 3-4 people), and each team is charged with cloning o…
Rocket Internet Is one of these copycat business style.
And that’s coming from someone that despises Rocket for what they did to my workplace, the parent company, all teams I knew, and all colleagues I met from other projects.
App mills don’t respect anything at all, Rocket at least is Lawful Evil.