Ask HN: Why are bookmarks second class citizens in browsers?

"You can encounter issues when you want to create a new folder, moving a bookmark to another folder may not work as well."

As for how much you pay for a click on any specific keyword, it isn't fixed and depends on two main things. I am simplifying here.

1. How related (google thinks) your page and ad copy is to the intent behind the keyword. More related = (generally) lower cpc

2. The reserve price that google sets for that keyword.

It used to be a second price auction in that you'd only ever pay 1p above the second highest bidder. It has now changed in that there is a reserve price for each keyword based on your page, ad copy and google's valuation of that keyword. This reserve price can be lowered or raised depending on how good and related Google thinks your page and ads are. It can fluctuate lots depending on your input but if google's valuation is high you'll never get it to pennies per click.

Insurance for injury claims for example will always be more than £10 per click no matter how good your page or ad copy is. Google just knows that those conversions are worth tons so people WILL pay high cpcs for them.

So in the Ford Chevy example, Ford's page is much more related to someone searching for Ford, Google knows the intent is likely to find a ford page so ford would pay FAR less than Chevy.

Chevy's page likely isn't matching the intent that google assumes the user has so their reserve price and hence final cost per click would be much higher.

Competitor bidding on google search is expensive.

Brand protection - bidding on your own brand terms - is (in my 7 years experience doing this) always incredibly cheap, 1 or 2 pence per click.

the reasons I stopped using them (and wanted to keep 'em)

1. links dont always take you back to where you were in a website (javascript) 2. links change often and end up broken 3. google search usually pulls back up what I want

text/uri-list is the superior format

Additionally, when I do a history search, there's no way to jump from a search result back to the chronological view (though as soon as I open the result, the chronological view becomes useless anyway because it only shows the most recent visit, which after opening the page becomes of course "right now").

The problem is that quite often I might not remember the exact search terms to find a page again in my history, but can remember and find some other pages I know I visited beforehand/afterwards/etc. If I had the full chronological visit history (plus access to the link trail if necessary), I could just look through that, but with the built-in UI that's not possible.

Unfortunately, it seems that to this day, the best extension for solving this problem in Firefox predates the Webextensions cutoff and as usual the new Webextension API isn't quite set up for fully re-creating it because you can only query for visits by the exact URL, and so no modern add-on exists that is really a full replacement. Thankfully somebody hacked the original add-on to still work in modern Firefox, though of course it needs one of the Firefox varieties that are allowed to load arbitrary add-ons (https://github.com/xiaoxiaoflood/firefox-scripts/tree/master...).