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Ask HN: Examples of great landing pages?

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Re: Ask HN: Examples of great landing pages?

#201

Post by 2474 »

newman8r wrote: post #99
andkon wrote: post #30

I've been a senior product marketer at Heroku and Realm (AKA the person responsible for leading the creation of product landing pages), and I gotta counsel y'all: when you're looking at landing pages, what makes them great has a lot less to do with the visual design, and a lot more to do with the story and message they tell. They're fundamentally narrative media: a landing page proceeds serially from top to bottom. W…

What are your thoughts about showing pricing on the landing page?

Like andkon said, convince me that your product is something I need or compel me to need it. I might hit your landing page with little to no prior information.

If I can't be convinced your product is worth my time, does price even matter at that point?

Re: Ask HN: Examples of great landing pages?

#202

Post by [deleted] »

sah2ed wrote: post #171
moeamaya wrote: post #138

Earlier quoted context omitted.

No aggression perceived. The best client example is Groove ( https://www.groovehq.com/ ). In 2014 they hired us to take the existing site ( https://web.archive.org/web/20141223145657/https://www.groov... ) and make it attractive to serious customers who can "trust" their company based on the site. Went from 1M ARR to 5M in 18 months. A more concrete personal example is when we ranked "HTML Color Codes" with essential…

Nice that you posted client examples. I think your examples do not really prove the role of visual design conclusively because in the 18 month time-frame, the folks at Groove must have had several efforts running concurrently with the explicit goal of increasing revenue . The web site facelift you were engaged for happened to be one of the steps they took towards that goal. For instance, they would have intensified s…

[deleted]

Re: Ask HN: Examples of great landing pages?

#203

Post by moeamaya »

sah2ed wrote: post #171
moeamaya wrote: post #138

Earlier quoted context omitted.

No aggression perceived. The best client example is Groove ( https://www.groovehq.com/ ). In 2014 they hired us to take the existing site ( https://web.archive.org/web/20141223145657/https://www.groov... ) and make it attractive to serious customers who can "trust" their company based on the site. Went from 1M ARR to 5M in 18 months. A more concrete personal example is when we ranked "HTML Color Codes" with essential…

Nice that you posted client examples. I think your examples do not really prove the role of visual design conclusively because in the 18 month time-frame, the folks at Groove must have had several efforts running concurrently with the explicit goal of increasing revenue . The web site facelift you were engaged for happened to be one of the steps they took towards that goal. For instance, they would have intensified s…

Agreed.

Client examples are indeed impossible to determine direct outcomes. But to add context, they added two team members in that time but the largest change came from landing larger clients, which was the whole point of the redesign.

Also added the personal example as a more controlled experiment to show the value that design can have.

Re: Ask HN: Examples of great landing pages?

#205

Post by [deleted] »

Gustomaximus wrote: post #168
moeamaya wrote: post #114

Earlier quoted context omitted.

Partially agree. Willing to put a bet down you could 3x traffic/conversion with design improvement.

Without knowing any existing pages or stats from the original page this claim is weak bravado. I worked out one time Ive more than 300 million online sales/signups/downloads under my belt. I like to think that gives me some credibility. And I agree with OP that simple, basic and even ugly pages can be extremely effective.

[deleted]

Re: Ask HN: Examples of great landing pages?

#206

Post by Ilikeruby »

andkon wrote: post #30

I've been a senior product marketer at Heroku and Realm (AKA the person responsible for leading the creation of product landing pages), and I gotta counsel y'all: when you're looking at landing pages, what makes them great has a lot less to do with the visual design, and a lot more to do with the story and message they tell. They're fundamentally narrative media: a landing page proceeds serially from top to bottom. W…

Wait.. Heroku has a Landing page?

Re: Ask HN: Examples of great landing pages?

#207

Post by moeamaya »

Gustomaximus wrote: post #168
moeamaya wrote: post #114

Earlier quoted context omitted.

Partially agree. Willing to put a bet down you could 3x traffic/conversion with design improvement.

Without knowing any existing pages or stats from the original page this claim is weak bravado. I worked out one time Ive more than 300 million online sales/signups/downloads under my belt. I like to think that gives me some credibility. And I agree with OP that simple, basic and even ugly pages can be extremely effective.

Even more than bravado, I’ve dedicated my entire life’s work to this claim.

Design is incredibly undervalued on HN, and I make contrarian claims to not only ruffle a few feathers, but because it’s a fundamental thesis of mine.

Note aesthetics are also a functional beauty to me, I enjoy both refactoring code and typesetting a landing page as part of the design process.

Re: Ask HN: Examples of great landing pages?

#209

Post by morpheuskafka »

moeamaya wrote: post #138
pryelluw wrote: post #131

Earlier quoted context omitted.

Could you provide some concrete examples? I see you work at a marketing agency in SF. That probably means you could have some good ones to share. Like a/b comparisons of pages that saw such improvements. Not sarcasm or passive agreesivesness. I'm genuinely interested in the data from someone in an agency.

No aggression perceived. The best client example is Groove ( https://www.groovehq.com/ ). In 2014 they hired us to take the existing site ( https://web.archive.org/web/20141223145657/https://www.groov... ) and make it attractive to serious customers who can "trust" their company based on the site. Went from 1M ARR to 5M in 18 months. A more concrete personal example is when we ranked "HTML Color Codes" with essential…

I really like your phrasing, "serious customers who can "trust" their company based on the site." Design isn't a "bell and whistle," it's the first impression of your product and the first opportunity to stand out. Someone who invests in good design has shared values with me, is willing to make permanent investments in there company, and is confident in their image and their product.
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