Ask HN: What are you building?

https://github.com/jakwings/Kaj-Markup-Language (demo including)

It is almost done, and has a JavaScript/Node.js implementation), but documentations are not ready.

I think apparel brands offer too many choices so I'm creating a brand that keeps it simple but at the same time invests in making very high quality products. For ex: the first product we launched is our athletic shirt - SilverAir. It's made using silver which kills the odor-causing bacteria in your sweat, so you can wear the shirt for the entire day and feel fresh, or reuse the shirt more often (i do).

The fabric is completely new and something we made from scratch. Without letting cost be a factor, we sourced some of the best yarns you can buy and achieved a feel that is super comfortable while being lightweight and breathable. To manufacture, we use seamless knitting machines so the body of the shirt does not have any stitches on it. (trust me, the silver is what sells but the most loved feature by our customers is the material and how you feel as if you're not wearing anything - in a good way)

What does it do? Ideally, get J. Random Product Person at a software company up to the point where they can confidently A/B test the marketing site and increase sales of the company.

What problem does it solve? "We know we should be A/B testing but we don't know how to get started." and "So we did A/B tests, and had a few results, and we think the business is better off than it was before, but we're not sure, and we're not confident that 'throw stuff at the wall' is the best way to go about this. Do you have any suggestions?", which are the two most common pieces of feedback from software companies about A/B testing I've had in the last, oh, five years or so.

When will it launch? Last August ^H^H December ^H^H May ^H^H July ^H^H I'm really hoping to ship it before Halloween.