Maybe it is just me, but it doesn't "sound" like something that anyone would pay a premium for, given that someone is already using printive as the name of a company (and has printive.net). Unless them, of course. They could be interested to "upgrade" to a .com.
Thanks for your insights, Sir. Many people are using "Printive" indeed (not only the folks at printive.net). I was surprised to see what people are willing to pay or have paid to secure some domain names while scrolling through the Godaddy broker site.
Sure, this kind of stuff is often surprising/unpredictable, looking at the auctions on godaddy is not entirely unlike looking at the output of a random number generator.