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Ask HN: How to get a Logo/ Corporate Designs in 2021?

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Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#24
> I am the founder of a cyber security startup in Germany and we are at a point where our website is getting more and more traffic and customers start to ask for business cards to refer our services to other businesses.

This statement leads me to believe that you are primarily handling local business clients, in which case I would suggest looking for a designer in your area who is familiar with the professional standards of your region. The end result needs to reflect your client's expectations so they have confidence in your services rather than establishing a generic brand.

The best approach is to ask people you know who they used. If that fails, contact local print houses and web design firms and ask to look at their portfolio.

Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#25
post #17

You can ask my wife, she's a children's book illustrator but she's done quite a few of them yulei.co.uk and she's now looking for work in corporate and has time for commissions. Obviously I can vouch for her and she's done a couple for the corpo I work for, not sure they're on her website but I'm sure she can show you them on request. Edit: She's telling me that she keeps her behance.net/mozyl more up to date.

I really like those illustrations on Behance! Send my compliments to her!

Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#26

I am in a similar situation as you are. Our logo is also just a name written in Roboto font [1] It’s enough. We also don’t have any illustrations on our website. Just text that explains our value proposition. How many logos do you know? Apple, Google, Uber. Logos a damn hard. How many companies do I know which I do not remember a logo? Stripe, Segment, etc. billion dollars companies which I know without a logo even t…

It's also true that focusing solely on the logo and forgetting about what matter the most (the services offered by the company) is probably wrong. I like your approach - start simple and the update the logo afterwards, if you really point towards marketing.

This obviously depends on which area you're targeting, but I would say that for most of the business this is true :)

In any case, a logo isn't really written in stone, and they get refreshed after a couple of years.

Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#29

Find a good local designer that you trust, pay them enough and iterate with them. Stay away from 99designs or similar services, you'll often get "cookie cutter" designs / logos that the designer copy & pasted from other sites. If you like I can make an intro to our designer ( https://kiprotect.com , page with color version of logo: https://kiprotect.com/solutions/anonymization ) based in Berlin, we were quite happy w…

What is wrong, besides legal side of things, with "cookie cutter" designs? Majority of people aren't creating the next unicorn I would think

Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#30
post #29

Find a good local designer that you trust, pay them enough and iterate with them. Stay away from 99designs or similar services, you'll often get "cookie cutter" designs / logos that the designer copy & pasted from other sites. If you like I can make an intro to our designer ( https://kiprotect.com , page with color version of logo: https://kiprotect.com/solutions/anonymization ) based in Berlin, we were quite happy w…

What is wrong, besides legal side of things, with "cookie cutter" designs? Majority of people aren't creating the next unicorn I would think

Well it's not great if you discover a few years later that your logo is basically a copy of an existing one that might be trademarked. I had only bad experiences with people from 99designs, UpWork & Co., often designers straight out lie to you about their portfolio and work experience. I had the same experience with most agencies from East Europe, they have great showcases and promise good design but they often deliver low-quality results (in addition of demanding upfront payment). So personally I would never use such services again as I burned too much money through them. We have a saying in Germany that applies quite well to buying design services: If you buy cheap you'll buy twice.
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