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Ask HN: What is the best way to target restaurants and small businesses?

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Re: Ask HN: What is the best way to target restaurants and small businesses?

#21

Has anyone ever interacted with a chat bot to which they did not just type “agent” until they got a human?

I have the Drift widget on my site and a decent chunk of people seem intent on trying to figure out if I am a bot or a person. I haven’t yet come up with a sure-fire way to prove personhood quickly, so we can move onto their actual questions.

Re: Ask HN: What is the best way to target restaurants and small businesses?

#24
Phone & Face2Face

Everybody wants to sell them something, and they have very, very slim margins. So they ignore most of it. Have a good pitch ready. Don't expect that they have low-level access or even content access to their sites. Prove your value to them For free. Deliver. Upsell to paid.

Re: Ask HN: What is the best way to target restaurants and small businesses?

#25

Almost every brick and mortar company’s website includes a phone number. Call 5 of them and order a meal, when you pick it up ask to talk to the manager for a minute. Elevator pitch: you’ve got 5-10 seconds to get them to ask for more time. “When I was ordering food I noticed that I couldn’t prepay online, I almost thought of going somewhere else, how come you don’t have a way to pay before coming in?” “Don’t know ho…

If you’re going to do this have some sense and call at an off peak hour like 2:30pm local time.

Re: Ask HN: What is the best way to target restaurants and small businesses?

#26

Earlier quoted context omitted.

I have. I typically type "representative" until I got a human.

Swiggy (a deliver app in India) has very nice bot feature for handling most of the queries. You don't have to type but select from bunch of choices and then the bot automatically does the needful. Examples Report an item is missing from the order. The bot pops ups the list - asks the user to select which item is missing - refunds automatically. for most use cases I would rather have the bot do the work for me than ha…

That’s even worse because you have to squirm through seven variations of the same question to get to a live person.

It’s like chutes and ladders with the wrong answer taking you back to the start of the bot time waste loop.

Re: Ask HN: What is the best way to target restaurants and small businesses?

#27

Almost every brick and mortar company’s website includes a phone number. Call 5 of them and order a meal, when you pick it up ask to talk to the manager for a minute. Elevator pitch: you’ve got 5-10 seconds to get them to ask for more time. “When I was ordering food I noticed that I couldn’t prepay online, I almost thought of going somewhere else, how come you don’t have a way to pay before coming in?” “Don’t know ho…

“What’s plugged in?” “Skipe?”

You’re seriously overestimating the layman’s understanding of technology. Chances are they hired a company to do a templated one-and-done website, and you’ll need to give them a reason to not just go back to whoever put the site up in the first place.

Re: Ask HN: What is the best way to target restaurants and small businesses?

#28
It seems like they are probably out there searching for ways to get cash to survive, so maybe figure out if you can make either of these statements work:

"Our chatbot will help you find people who want to buy your toilet paper, raw ingredients, and cleaning supplies"

"We will pay you a signing bonus if you commit to doing X, Y, and Z"

Naturally, this is only a speculation, I've never run a brick and mortar chatbot business.

Re: Ask HN: What is the best way to target restaurants and small businesses?

#29

Has anyone ever interacted with a chat bot to which they did not just type “agent” until they got a human?

I usually give them an honest chance. I think over the years I've had one or two that were marginally useful. Most of course are of the type "let me run search on what you typed on the background and regurgitate links to site's pages that match". Or fixed menu ones like "if you have $NOT_MY_PROBLEM, press 1, if you have $ALSO_NOT_MY_PROBLEM, press 2, otherwise press 'tough luck'".

Re: Ask HN: What is the best way to target restaurants and small businesses?

#30

Earlier quoted context omitted.

Restaurant owners: Oh, we have thought of it, many guys comes in and invite us just like you. But at the moment, we’re unable to use it. Maybe sometime in the future. P/s: there is another they won’t tell

If I heard that objection I'd record a video of me ordering from a competitor down the street compared to placing an order with the prospect. Showing the prospect how easy it is in some situations against reality is a good way to highlight a real pain point. Prospects tend to fall into three categories: [1] they'll buy no matter what you do, [2] they won't buy no matter what you do or [3] they'll buy depending on how…

You’re theoretically right. But figuring out the actual pain points that the store owner doesn’t see is hard. You might need to observe for sometime of time.

In your case, when people ordering from a different store. Well, it might convince the new restaurant. But old ones will say not in their area, and they’re fine with that.

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