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Ask HN: Examples of great landing pages?

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Re: Ask HN: Examples of great landing pages?

#22
If you're looking to build a great landing page, I found this resource suuuuper helpful when designing our landing page: https://www.julian.com/learn/growth/landing-pages

"I want you to think of landing page optimization from the perspective of desire:

Conversion = Desire (Increase this) - Labor (Decrease this) - Confusion (Decrease this)

It's less work to reduce a visitor's labor and confusion than to increase desire."

And here's our landing page: https://www.loopsupport.com/

Re: Ask HN: Examples of great landing pages?

#23

For us less technical user, what do y'all recommend for creating great landing pages?

Focus on the content:

- explain in a few words what your product is, so it can be understood by everyone

- explain what your product does

- how your product is different from everything else

- pricing

I know it sounds obvious, but I often have no idea what the product is after reading a landing page

Re: Ask HN: Examples of great landing pages?

#24
Analyzing examples of great landing pages (in terms of marketing, not just design) is the subject of my blog, Your Landing Page Sucks!

This article is quite popular: https://yourlandingpagesucks.com/startup-landing-page-teardo...

I also wrote a "Landing Page Cookbook" that got to the top of Product Hunt, and that contains a bunch of examples for every element you might want to put on your landing page.

Don't hesitate to message me/email me if you've got specific questions about your landing page.

Re: Ask HN: Examples of great landing pages?

#25

I'm so impressed by the design of https://www.magicleap.com/ It is so amazing and beautiful. I wonder what technologies they use to build the front end.

My god is that a laggy landing page if you haven't got a GPU behind your browser. Also I'm not sure what happened but just as I was closing the page I got a single note of what I believe to be electro(?) music

It was also clearly designed with access to smooth scrolling, I'm assuming Mac. The scroll is just awful without and the animations don't really play nicely.

I closed the page before I learned what Magic Leap is. Not the best for a landing page.

Re: Ask HN: Examples of great landing pages?

#26

For us less technical user, what do y'all recommend for creating great landing pages?

If you're mentioning "less technical" I assume you're talking about tools? You can make good landing pages in Wordpress using a page builder like Elementor (just drag & drop).

You might need a bit of HTML/CSS here and there to customize things, but you should be able to get by without it.

Re: Ask HN: Examples of great landing pages?

#30
I've been a senior product marketer at Heroku and Realm (AKA the person responsible for leading the creation of product landing pages), and I gotta counsel y'all: when you're looking at landing pages, what makes them great has a lot less to do with the visual design, and a lot more to do with the story and message they tell.

They're fundamentally narrative media: a landing page proceeds serially from top to bottom. What you see first matters most; like every good story, it also needs to give you a reason to proceed down the page.

It's great when they converge — where the visual design, structure of the page and the copy itself all come together in a beautiful statement of the brand's values and the product's value propositions. But none of that can happen without a story that resonates powerfully with the people who it should matter to. On a cursory examination of landing pages, it's easy to forget that they're speaking directly to a specific group, and miss the real magic simply because you aren't in that group.

edit: apparently HN disagrees

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