C++ is still often the best or only way to write performant code on embedded platforms, while having a rich library ecosystem available. Hence, my first choice for a new embedded project is almost always C++. I would love to be able to use something like Rust, but the RTOS options and library support are not quite there yet. With more powerful embedded processors becoming available, Micropython is an option for some…
Nim compiles to C or C++ so its easy to use on any embedded platform and compiler suite. Thats still huge for embedded. Rust forces a type-trait centric programming style which makes interfacing hardware/embedded harder as you have to make type heavy HALs everywhere -- hence the lack of rtos & library support despite its relative popularity).
Its pretty trivial to re-use any C/C++ libraries which gives a big boost to the native ecosystem. I wrapped most of the esp32 idf in a few weeks: https://github.com/elcritch/nesper
The new GC (ARC) is basically a built in `shared_ptr` or `Rc`. You can also do stack-based programming too and the compiler enforces a safe memory accesses. The performance is great and can match or beat C/C++ if you do a few hours of tuning. Though its easy kill performance if you're lazy (e.g. parse json into a bunch of heaps objects), but that can have its place.