Many (most?) older retail businesses still use TUIs. They're reliable, consistent, and orders of magnitude faster than GUI systems. When I worked ar Sherwin Williams, I got good enough with the TUI that customers could rattle off their orders while I punch it into the computer in real time. It's absolutely crazy that a well designed TUI is so much faster. It turns out that if you never change the UI and every menu it…
I'm going to push back a little on that. For several years, MacOS followed a strong UX convention with consistent keyboard shortcuts, menus, layout order, and more. Similarly, Microsoft started with the same, but with everything reversed. At the time, most major cross-platform apps followed these conventions.
Two periods broke these rules: the expansion of web apps and Apple's pivot towards the consolidation of everything into iOS.
First was the dawn of web apps. Faced with two opposing standards, web apps didn't know which model to follow. Business sites stuck with MS standards, while design-centric sites followed Mac standards. As those broke consistency, cross-platform apps gave up and defined their own standards.
Mobile platforms tried to establish new standards. iOS was mostly successful, but started slipping around iOS 7. Material Design was supposed to standardize Android, but Google used it for all Google products, making it more of a standard for the Google brand than Android.
The second started around WWDC 2019. At that point, Apple deprioritized UX standards to focus on architecture updates. The following year, Catalyst was literally a UX catalyst, introducing two competing UX standards for MacOS. From that point forward, Apple really hasn't had a singular UX standard to follow anymore, but they seem to be marching towards iOS standards for all devices.