In Australia toasters are a weird product category. I cannot see any correlation to price and features/quality. The colour and style seems to be the only thing that separately them. I think a toaster that is objectively better than other toasters would be cool, but I've but it would be hard to beat my 10 year old A$20 Kmart toaster. But I suspect it would be a very difficult market to break into.
The Kmart stuff is at least value for money and sometimes is quality too and owning it makes the most sense.