I totally, 100%, agree with you. I worked at Twitter pre-ipo. There were no “expert psychologists” anywhere in the company at that time, unlike what people below claim. Whatever features we built were mostly organic ( things like hashtags rose from the twitter community itself, not fron some internal mandate). The 140 char limit was a technical sms limit, not some feature purposely engineered to get you to engage more. Many of these things such as like button, heart button, retweet - for every “success” such as this, there were numerous failures that simply did not catch on. All in all, it was a bunch of clever hacks. The ipo happened, we sold our shares and moved on. Most of us deleted our twitter accounts shortly after. Its not like any of us were actively tweeting anyways. Many of my colleagues went to work at facebook. They have a barely functioning facebook page, which they hardly ever post on. A few of my friends work at insta. They don’t even have a profile - they said it’s mostly celebrities who post pictures about some luxury goods, not us developers who are git checking code. It has no relevance to us. Basically, a lot of us are completely bored with this social nonsense, and we’ve moved on to more important things. Social garbage is just not interesting. One of my friends works at Linkedin on something called Linkedin Stories. So I casually asked if he had ever written a linkedin story. He said you must be a bigtime loser to even think of using that garbage feature!
I guess once you know how the sausage is made, you lose the craving.