Earlier quoted context omitted.
> If you decide to do in-house, I’d recommend thinking about competing against existing as a new revenue stream, and spinning it off as a separate business unit as much as possible. That’s taking the second step before the first. If this is going to work at all, first try to build a solution that works for you . Once you have that, then there may be a chance that others will find it useful as well, but it is a whole…
+1. Last startup I worked at basically tore itself apart because certain leaders fantasized about spinning of "AWS for X" before we had even met our own needs.
An internal user that can wander over to Bob and say hey, this thing isn’t working quite right, I’ll grab a coffee with you and we can talk through it, is very different from a paying corporate who will not tolerate service falling below a certain standard. I joined a company where they were trying to transition an internal piece of condition monitoring software to be a SaaS app and it went really badly wrong, the sales people seemed to assume it was ready for this but it just wasn’t and needed a huge amount of hardening and security work, not to mention features to make it easier to use.