Check out the blog Sales Tips for Startups, www.salestipsforstartups.com
Ask HN: How to learn sales?
151–160 of 243 posts
Re: Ask HN: How to learn sales?
#152Check out the blog, Sales Tips for Startups, www.salestipsforstartups.com
Re: Ask HN: How to learn sales?
#153First time founder here who came from sales at a big consulting firm, and then and then had to develop the whole marketing and sales stack for our startup. Most of the books recommended in this thread assume that you're working for a established firm, with product / market fit, etc. Clearly that's not the case for a start-up. Read up on what Pete Kanzanjy publishes https://www.foundingsales.com/ - it covers the the "…
Interesting!
> you interview as many prospects and customers as possible
Did you do that before or after completing your product / service?
Re: Ask HN: How to learn sales?
#154Earlier quoted context omitted.
> Yes, you need to listen. But you'll never sell anything if you can't articulate a destination, lay out the path and showcase to the customer how what you're representing will benefit them more-so than the products you're trying to displace or something new that will bring with it a myriad of gains for said customer. IYes, you need to listen. But you'll never sell anything if you can't articulate a destination, lay…
I realize this. Which is exactly why I said that "Yes, you need to listen". The parent comment responded to implied that was the only way. If you don't listen you can't do what I stated above. And if you can't do what I stated above then you're not going to be able to help the customer and, ultimately, not be all that successful in sales. Case in point... I had a customer years ago about to spend roughly a million do…
I wasn't disagreeing. Simply trying to summarize.
Re: Ask HN: How to learn sales?
#155Earlier quoted context omitted.
I have the same isssue. I think it may be a Safari issue. Works fine for me on chrome not Safari.
That’s super annoying. Are you able to access this hyperlink while logged in in safari? https://www.foundingsales.com/10-early-sales-management It might also be that the redirect after registration goes back to the home page, and the chapter buttons are below the fold if one doesn’t scroll down. Probably would be better to redirect to table of contents after registration. I’ll see if that can be configured through Me…
Looks like it’s an issue Safari being configured to block third party cookies. Memberspace, the registration software we use, cookies you to validate registration. You just have to allow third party cookies: https://help.memberspace.com/article/115-how-to-fix-log-in-i...
Re: Ask HN: How to learn sales?
#156Earlier quoted context omitted.
Marketing is the message. Advertising is how that's communicated. Using a billboard or a TV advert is not marketing. Of course, marketing needs to be advertized. Else you'd just be sitting around a confernce table all day. Sooner of later the (marketing) message will need to be...advertised. And yes, the medium can be the message. But a magazine advertisement is not a brand style guide. Tradeshow swag is not a tag li…
You’re welcome to dream up your own definitions, but then don’t patronize others: https://en.m.wikipedia.org/wiki/Advertising
Note the opening five words:
"Advertising is a marketing communication..."
Your tone is unnecessary and off-target. The above quote from line one is exactly what I said.
You don't just wake up, roll out of bed, and advertise. Well, you can but waste a ton of money. In any case, that message needs to be crafted. That's marketing. Advertising is how you disseminate that "plan."
Logo - marketing, not advertising.
Style guide - marketing, not advertising.
Positioning of the brand - marketing, not advertising.
And so on.
Marketing is the plan. How you wish take and place your brand / product to market. Advertising is the communication of that to thd market. Advertising is what happens when the meeting ends and its time to engage the market.
Marketing = what we have to say and who we wish to say it to.
Advertising = Got it. Let's see what tools we have to best make that happen.
No dreams. That is how it happens.
Re: Ask HN: How to learn sales?
#157Hey, I worked in sales for years. So did my mother. I started B2B sales when I was 16. Don’t “learn” sales. A lot of reading material and courses could actually negatively effect you by causing you to overthink things. At best, you will come across as calculating and at worst you’ll lose deals due to getting lost in the weeds. Here’s two things: Whenever you deal with someone, try to conceptualize yourself as a consu…
agree. previously more than 10 years work on software engineering, and this year pointed as Sales & Marketing.
B2B to be precise. I am positioning my self as a consultant rather than salesperson. building trust and develop close cooperation with potential users/clients. not a easy way for geek like me, but trying is better than do nothing.
Re: Ask HN: How to learn sales?
#158Earlier quoted context omitted.
Out of curiosity, how did you land on the concept for your business?
The short version is we saw a big gap in the product analytics market when we were building a consumer app. We were going to work on building a company no matter what and it was the best opportunity we found. B2B was much easier than consumer for us. All you have to do is build what your customers ask and then they’ll pay you money! I just did a podcast on it if you’re curious: https://theboostvcpodcast.simplecast.co…
Awesome, will check out the podcast, thanks! Congrats on the success btw! Just picked up Mitch’s book on Amazon, as I’m always keen to add to the sales toolbox.
Re: Ask HN: How to learn sales?
#159How Donald Kendall, legendary salesman as PepsiCo’s boss, sparked the cola wars https://archive.vn/Sa8rQ