121–130 of 157 posts
I haven't done any promotion for http://asoftmurmur.com besides posting to reddit and HN, and it now has 400-500 regular daily users. It depends entirely on what type of product or service you're offering. Another key thing is to understand the community. There is radical cultural diversity between subreddits which manifests in very different reactions to self-promotion. It's essential to engage appropriately and res…
I work with a lot of startups, and one of the things we keep learning is that it is a lot harder to get customers than it is to build something. Therefore try to think of marketing as a puzzle, a challenge to be solved. The key is to keep experimenting, and measure everything until you find something that works, then keep experimenting and measuring.
Here's a tactic that has worked for me so far 1. Set up a blog on your domain 2. write 20+ articles on industry-related topics (this alone will bring in some traffic) 3. get a number of emails from prospective customers 4. write a PERSONALIZED email to everyone on the list and ask if they are interested in an interview to be published on your blog. Offer a link from your blog as additional incentive My response rate…
"3. get a number of emails from prospective customers" Can you elaborate on this step? How are getting these emails?
However, for my use case (i.e. emailing cold contacts) you usually don't get their address handed to you. I just looked them up with a combination of Yellow Pages and Google-Fu.
Now that I think of it, I could probably ask the people on my list for interviews. Thanks for the idea, Patrick :-)
I work with a startup that sells education games to elementary schools in Norway. We did a survey, where we sent out 600 forms to teachers and got 154 responses. At the end of the form we had an extremely short description of the concept and a check-box for “yes, I would like to try this product together with my students”. We got 94 signups from that.
I haven't done any promotion for http://asoftmurmur.com besides posting to reddit and HN, and it now has 400-500 regular daily users. It depends entirely on what type of product or service you're offering. Another key thing is to understand the community. There is radical cultural diversity between subreddits which manifests in very different reactions to self-promotion. It's essential to engage appropriately and res…
1) Personally craft a unique, thoughtful reply to every sales question. 2) Use our own VPN ourselves on a daily basis so we can empathize with our customers and improve our product 3) Provide stellar support for our product. For example remotely troubleshooting issues on customers computers or setting up a custom VPN server temporarily if customers are in a pinch. 4) Reward our influential customers by offering a referral fee.
www.jungl.me
I haven't done any promotion for http://asoftmurmur.com besides posting to reddit and HN, and it now has 400-500 regular daily users. It depends entirely on what type of product or service you're offering. Another key thing is to understand the community. There is radical cultural diversity between subreddits which manifests in very different reactions to self-promotion. It's essential to engage appropriately and res…
This is going to sound overly reductive, but I promise it's not: 1) What existing solution do you believe your product (or prospective product) is better than? 2) Where can you find a critical mass of people who use the existing solution? 3) Go there. Talk to them. Show them your product. Now, none of this is trivial. First, because assuming you're operating lean, you start with no real clue if you're "better" than a…
In more formal terms, if you are trying to steal someone else's customer you have to do something on day 1 (first sale) that is more than 100% as good.
But if you are marketing to different customers, you are acting like a reseller of your competition, with the difference that you don't actually have to buy it from them, but can make it at cost.
It's far better to be in the second situation. I don't think the right strategy is to take on entrenched competition head-on. It's better to create a new market.
I haven't done any promotion for http://asoftmurmur.com besides posting to reddit and HN, and it now has 400-500 regular daily users. It depends entirely on what type of product or service you're offering. Another key thing is to understand the community. There is radical cultural diversity between subreddits which manifests in very different reactions to self-promotion. It's essential to engage appropriately and res…
Please add "Crickets" pleeeeeeease. And make sure it's the subtle crickets and not the really harsh sounding ones. Find crickets that sound like these: http://naturesoundspa.com/nature-sounds-for-sleep/relaxing-c... and NOT these: http://naturesoundspa.com/nature-sounds-for-sleep/undisturbe...
I'll have a hunt for some appropriate samples. I have to do some back-end tweaks before I can add more sounds, though, because there's a practical limit to how many samples the browser can stream at once.
Thanks very much for your suggestion!