Earlier quoted context omitted.
Aside: Interesting use of the pronoun 'she' in this comment. FB's behaviour is totally due to Zuck, as he owns 53.3% of the voting shares of the company. FB is Zuck, for all intents and purposes.
I see this use of 'she' from time to time and also curious about motivation here. Also, I'd say even though Zuck is practically face of facebook (heh), company is still genderless and should be referred to as it. In my opinion, of course.
FB is Zuck.