Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Ask HN: How to do market research for product?

news.ycombinator.com

Post reply on HN
Print view View original

111–120 of 123 posts

Re: Ask HN: How to do market research for product?

#111

Post by VoodooJuJu »

ggm wrote: post #17

Be very careful about how you ask questions because some forms of question solicit "approval" answers. It's culturally informed, some cultures try very very hard NOT to have to deliver a negative. Thats why some UX uses matched-pair questions which have two approaches to the issue at hand, boolean opposites, so you can see if they move sliders, weight or answer both the "correct" way to align the response. Separately…

I would go even further and say every answer to any question that includes hypotheticals is useless, unless you already have a deeply trustful previously-established business relationship with the person you're asking. Ultimately, the only useful things are actions, cash, and signatures.

>Will you install this right now to get started with the free trial?

>Will you hand me the money so I can hand you the keys?

>Will you sign this contract here so we can start with shipping and installation?

And they really aren't even questions. We can rephrase them as simple trades/exchanges:

>You get: a free trial; I get: you at the start of my sales funnel

>You get: the keys; I get: the cash

>You get: the product/service; I get: your legal commitment to pay me

Re: Ask HN: How to do market research for product?

#113

Post by Modulius »

madrasman wrote: post #108

Identify your target audience: In your case, it would be restaurant owners who struggle with keeping their menus up to date on delivery apps and online platforms. Define your research objectives: Determine what specific information you want to gather through your market research. For example, you may want to understand the challenges restaurant owners face in updating their menus or their willingness to adopt a new s…

ChatGPT, right?

Re: Ask HN: How to do market research for product?

#114

Post by Modulius »

whitefang wrote: post #71

I've built a product and have been building it slowly for over 3 years now and have got 3 paying users with $100 MRR. It's a boring product, already validated but a big market but also big competition. I'm still figuring out how to market it and attract more users to it. Though this doesn't discourage me from continuing to improve and build the product.

What's the product?

Re: Ask HN: How to do market research for product?

#116

Post by c_o_n_v_e_x »

moneywoes wrote: post #75
c_o_n_v_e_x wrote: post #30

I think it's important to differentiate between market and product research. "Market research" for me is much more high level. I'm looking for competing companies/products, what are they doing? what can I do better? how they are positioned (budget, middle of the road, premium)? I'm trying to get a feel for how large the market is (in $ and # of users), etc. "Product research" is talking to prospective users/customers…

Is there a suggestion for reaching out to public officials? Is there a list of these areas?

>Is there a suggestion for reaching out to public officials?

Depends on what you're trying to accomplish. I assume you're trying to find government customers? Some agencies are far more proactive, easier to deal as it's in their mandate to help businesses. An example would be a Chamber of Commerce. Try and get someone within an agency onboard to advocate for you.

You could try finding gov employees on Linkedin as a more direct route. Another option is to try contacting your local elected officials and ask for help, that's what they are there for.

If you are having difficulty in your outreach, you can try finding ex-gov employees or service members who can help you navigate bureaucracy.

Re: Ask HN: How to do market research for product?

#117

Post by jsunderland323 »

moneywoes wrote: post #105
jsunderland323 wrote: post #82

Having dealt with the very problem and market you’re thinking of penetrating I would actually walk away right now. Go talk to 5 engineers from POS, delivery, or QR companies. Restaurant owners will tell you whatever you need to hear. This is an exception industry, where I highly recommend talking to industry veterans over restaurant owners. This problem is a siren song to optimistic entrepreneurs and bright eyed engi…

Wow that is one of the most informative HN posts I've read to date. Thank you for sharing. What are your thoughts on TOST? Further, when you talk about your purchaser not using your end product isn't that most SaaS businesses e.g. the person who purchases a crm will likely not be the user. Lastly, I'd sincerely appreciate your thoughts on the supply side of the industry if possible. My email is in bio.

Sorry, I just saw this. I’ll email you now. Happy to share my experience and answer any questions you have.

-Jamie

Re: Ask HN: How to do market research for product?

#118

Post by HannahLogan »

moneywoes wrote: post #78
samplank2 wrote: post #26

I built a tool that lets you chat with 375k user software reviews and ask about user pain points. I put in a version of your question: What should I build for restaurant owners to help them ease some of their operations? And here is the first part of the answer it gave back: 1. One of the major pain points that restaurant owners face is the difficulty in managing and tracking orders from multiple delivery platforms.…

Reviews from where? All I’m getting are hallucinations

[dead]

Re: Ask HN: How to do market research for product?

#119

Post by Kennedyqw »

moneywoes wrote: post #78
samplank2 wrote: post #26

I built a tool that lets you chat with 375k user software reviews and ask about user pain points. I put in a version of your question: What should I build for restaurant owners to help them ease some of their operations? And here is the first part of the answer it gave back: 1. One of the major pain points that restaurant owners face is the difficulty in managing and tracking orders from multiple delivery platforms.…

Reviews from where? All I’m getting are hallucinations

[dead]

Re: Ask HN: How to do market research for product?

#120

Post by laurentcolette »

moneywoes wrote: post #78
samplank2 wrote: post #26

I built a tool that lets you chat with 375k user software reviews and ask about user pain points. I put in a version of your question: What should I build for restaurant owners to help them ease some of their operations? And here is the first part of the answer it gave back: 1. One of the major pain points that restaurant owners face is the difficulty in managing and tracking orders from multiple delivery platforms.…

Reviews from where? All I’m getting are hallucinations

In today's digital era, the popularity of cryptocurrencies such as bitcoin has soared, offering individuals the potential for financial gain. However, with this surge in popularity, there has also been a rise in criminal activities targeting cryptocurrency holders. If you have ever experienced the loss of your bitcoin due to an erroneous investment plan or have fallen victim to bitcoin-related criminal activity, I urge you to consider reaching out to Wizard Web Recovery. Wizard Web Recovery is an approved hacker who specializes in the recovery of lost cryptocurrencies. They possess extensive expertise in dealing with online fraudsters and have successfully helped countless individuals retrieve their stolen bitcoin. I personally can attest to their effectiveness, as I myself fell victim to a fraudulent investment scheme, losing a substantial amount of funds from my bitcoin wallet. Despite my repeated attempts to seek help from the authorities, my situation remained unresolved until I engaged the services of Wizard Web Recovery. If you or someone you know has fallen victim to a phony online Ponzi fraud involving cryptocurrency, I strongly encourage you to consider consulting with Wizard Web Recovery. They can be reached through their website, where you will find more information about their services: https:// wizardwebrecovery.net. Additionally, you can also contact them directly via email at wizardwebrecovery(@)programmer.net.

I sincerely hope that this information proves valuable to you or someone you know. Cryptocurrency fraud can have a devastating impact on individuals and their financial well-being. It is essential that victims have access to reliable and effective recovery services, such as those provided by Wizard Web Recovery.

Post reply on HN