I second this one… I can’t think of a single product in this world that truly sells itself.
It's a cliche joke, but recreational drugs do not need advertising.
Ask HN: What made your business take off that you wish you'd done much earlier?
111–120 of 492 posts
Re: Ask HN: What made your business take off that you wish you'd done much earlier?
#112Earlier quoted context omitted.
Were you specifically discriminating against minorities before you "decided" to hire them? That would be illegal in a lot of countries
I think this question should have been formulated in a less punishing tone. Either (s)he started to hire minorities EVEN more because they had some advantage. Either if (s)he was discriminating them before but (s)he realized the mistake pointing out what was doing was wrong it's not useful given (s)he tellin it already and it might only make the person assume a defensive position about the previous stance.
Re: Ask HN: What made your business take off that you wish you'd done much earlier?
#113Marketing. The one thing I pushed off for as long as possible. Because it was always easier to build more, than it was to go into marketing / sales. No clever tricks, or growth hacks. Me and my cofounders just connected with everyone we could on LinkedIn, twitter, discord, etc. and talked to people about the product: https://rysolv.com/ . In fact, part of the reason we delayed marketing was looking for some clever wa…
I think it just comes down to fear of rejection in the end. Making a product, adding features, working on things and even showing your "cool" demo to friends isn't same as asking strangers for money.. because people can say a million nice things about what you have to offer until you ask them to put in their credit card number. Then the you get to know what they really think.
Re: Ask HN: What made your business take off that you wish you'd done much earlier?
#114I second this one… I can’t think of a single product in this world that truly sells itself.
Re: Ask HN: What made your business take off that you wish you'd done much earlier?
#115Ran a web agency from ‘08-‘13, grew it to 20 FTEs fully remote then sold it. A few accelerants: 1) Hired talented engineers in low cost of living areas in the US. 2) Started replacing myself by hiring multiple managers, which helped when I sold the business as it was no longer just about me. 3) Converted long-term clients to pre-paid retainer billing with helped create predictable workloads and revenue streams.
I was wondering, how do you sell a company? It's not like there is an eBay or craigslist for companies, right?
My main takeaway: first ensure the company is optimised for sellability.
And your question is answered too: agents. There are people and companies specialized in selling companies. Just like there are people specialized in buying companies.
Re: Ask HN: What made your business take off that you wish you'd done much earlier?
#116Quoted post unavailable.
Re: Ask HN: What made your business take off that you wish you'd done much earlier?
#117Invest in SEO early. And I mean invest all the way, including all the different structured metadata into all of your pages to get your website to appear the best on search results [1]. The long tail and residual effects of it get pretty insane. [1] - https://developers.google.com/search/docs/advanced/guideline...
Re: Ask HN: What made your business take off that you wish you'd done much earlier?
#118I second this one… I can’t think of a single product in this world that truly sells itself.
Tailwind? They've built strong brand awareness through the quality of their OSS tailwindcss product who's been successful without any paid advertisements or sales people that I can see. Similarly Ruby on Rails was great brand awareness for 37 Signal's Basecamp who AFAIK doesn't believe in advertising, and has made a point to pay for a "non Ad" against companies selling ads against their Basecamp trademark https://twi…
Re: Ask HN: What made your business take off that you wish you'd done much earlier?
#119Invest in SEO early. And I mean invest all the way, including all the different structured metadata into all of your pages to get your website to appear the best on search results [1]. The long tail and residual effects of it get pretty insane. [1] - https://developers.google.com/search/docs/advanced/guideline...
Also, make sure that your page loads fast - especially the content that you are trying to index. Low hanging fruit like optimising image size or cleaning up your imports can have a big effect. When just starting out with little backlinks, good page speed loads can be the differentiator that will put you ahead. Use https://pagespeed.web.dev to check how fast your website loads.
Re: Ask HN: What made your business take off that you wish you'd done much earlier?
#120Earlier quoted context omitted.
First one doesn’t work anymore with remote being so common they demand the same wages as everywhere else.
It works. These days the secret is you have to hire the good South Americans. Exploit the fact corporate America hasn't caught on to routing contracts through Upwork et al. Then don't get greedy, keep the TCE delta below 20%, so they stay more than 9 months. You can take your pick of the finest FOSS contributors Guinea and Paraguay have to offer. -------------------------------------------------------- Startup engine…