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Ask HN: What made your business take off that you wish you'd done much earlier?

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111–120 of 492 posts

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#111
post #12
post #10

I second this one… I can’t think of a single product in this world that truly sells itself.

It's a cliche joke, but recreational drugs do not need advertising.

It might not need advertising, but there are soooooo many sales reps working to push it, so....

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#112

Earlier quoted context omitted.

Were you specifically discriminating against minorities before you "decided" to hire them? That would be illegal in a lot of countries

I think this question should have been formulated in a less punishing tone. Either (s)he started to hire minorities EVEN more because they had some advantage. Either if (s)he was discriminating them before but (s)he realized the mistake pointing out what was doing was wrong it's not useful given (s)he tellin it already and it might only make the person assume a defensive position about the previous stance.

No matter, race still seems to be a criteria in their hiring process and that's.. racist.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#113

Marketing. The one thing I pushed off for as long as possible. Because it was always easier to build more, than it was to go into marketing / sales. No clever tricks, or growth hacks. Me and my cofounders just connected with everyone we could on LinkedIn, twitter, discord, etc. and talked to people about the product: https://rysolv.com/ . In fact, part of the reason we delayed marketing was looking for some clever wa…

I kinda expected this as the top comment. It's just so simple stupid yet it's a wonder that a lot of people discover it the hard way and most still haven't.

I think it just comes down to fear of rejection in the end. Making a product, adding features, working on things and even showing your "cool" demo to friends isn't same as asking strangers for money.. because people can say a million nice things about what you have to offer until you ask them to put in their credit card number. Then the you get to know what they really think.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#114
post #10

I second this one… I can’t think of a single product in this world that truly sells itself.

My first customer was a friend. They told other people and it snowballed through word of mouth. I haven't spent any time or energy on marketing and have no salespeople.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#115
post #76
post #25

Ran a web agency from ‘08-‘13, grew it to 20 FTEs fully remote then sold it. A few accelerants: 1) Hired talented engineers in low cost of living areas in the US. 2) Started replacing myself by hiring multiple managers, which helped when I sold the business as it was no longer just about me. 3) Converted long-term clients to pre-paid retainer billing with helped create predictable workloads and revenue streams.

I was wondering, how do you sell a company? It's not like there is an eBay or craigslist for companies, right?

John Warrillow’s book Built to Sell has some good advise.

My main takeaway: first ensure the company is optimised for sellability.

And your question is answered too: agents. There are people and companies specialized in selling companies. Just like there are people specialized in buying companies.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#117

Invest in SEO early. And I mean invest all the way, including all the different structured metadata into all of your pages to get your website to appear the best on search results [1]. The long tail and residual effects of it get pretty insane. [1] - https://developers.google.com/search/docs/advanced/guideline...

a more comprehensive roadmap regarding SEO

https://learningseo.io

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#118
post #73
post #10

I second this one… I can’t think of a single product in this world that truly sells itself.

Tailwind? They've built strong brand awareness through the quality of their OSS tailwindcss product who's been successful without any paid advertisements or sales people that I can see. Similarly Ruby on Rails was great brand awareness for 37 Signal's Basecamp who AFAIK doesn't believe in advertising, and has made a point to pay for a "non Ad" against companies selling ads against their Basecamp trademark https://twi…

DHH and Jason Fried are masters of marketing. Marketing != paid ads. They are great storytellers and have been doing it consistently for the past 20 years with blogs, books and podcasts. The story they built around their products also serves a culture and philosophy of people using their products, and telling other people about it.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#119

Invest in SEO early. And I mean invest all the way, including all the different structured metadata into all of your pages to get your website to appear the best on search results [1]. The long tail and residual effects of it get pretty insane. [1] - https://developers.google.com/search/docs/advanced/guideline...

I second that. SEO is a slow growing channel and it takes some time to get effects. Starting earlier can help out.

Also, make sure that your page loads fast - especially the content that you are trying to index. Low hanging fruit like optimising image size or cleaning up your imports can have a big effect. When just starting out with little backlinks, good page speed loads can be the differentiator that will put you ahead. Use https://pagespeed.web.dev to check how fast your website loads.

Re: Ask HN: What made your business take off that you wish you'd done much earlier?

#120
post #60

Earlier quoted context omitted.

First one doesn’t work anymore with remote being so common they demand the same wages as everywhere else.

It works. These days the secret is you have to hire the good South Americans. Exploit the fact corporate America hasn't caught on to routing contracts through Upwork et al. Then don't get greedy, keep the TCE delta below 20%, so they stay more than 9 months. You can take your pick of the finest FOSS contributors Guinea and Paraguay have to offer. -------------------------------------------------------- Startup engine…

I can confirm the use of south american engineers, as a Brazilian myself me and my IT friends receive a LOT of contact from north american companies
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