Earlier quoted context omitted.
It's not only ads.. well in the end it is, but that app's largely about stickyness and push vs. pull. By visiting the website, you're the one pulling, wanting to visit and viewing the content or messages on your time. By installing the app, any message or update is pushed to you instantly, pulling you to the website, making it less your decision to visit, but being pulled in. A Medusa-like call that's hard for many t…
Yes you're right it's not the only reason. My response was a little too cynical. My point is less web vs app and more profitable one person show (without resorting to ads and tracking) vs a bloated behemoth feeding the VC monkey on it's back.
And agree on one person show / bootstrap vs bloated VC money.