Ask HN: What can we do to attract more potential customers?

Post by jonnyrockit » Fri, Jul 10, 2015, 7:47 AM UTC

JSeymourATL wrote: post #7

> Search engines require us to be blogging and generating tons of content, but is that really where a small team like ours should be spending its time? No, may I suggest a better investment of time-- learn to prospect and pitch targeted individuals. Do you have a clear idea of the true Economic Buyer for your services? The challenge then is to engage that person in a dialogue, see if you can help them, and make a pro…

Thanks for the suggestion. I bought the book you suggested and will give it a read this weekend.

We think we have a clear idea of who the buyer is, but it's been tough trying to actually get our message/brand in front of them as the conventional ways I mentioned previously only get us attention from other people like us.

Post by jonnyrockit » Fri, Jul 10, 2015, 7:57 AM UTC

jeffmould wrote: post #8

jonnyrockit wrote: post #4

Earlier quoted context omitted.

Thanks for the suggestions Jeff. We have a few big name clients, but the size of the projects we've done for them don't necessarily reflect that, so the case studies are tough to pull off. I never thought of the pricing like that, but definitely going to put my thinker on around it.

No problem. The case studies don't have to be in-depth, and you could really limit it to 1 page, just showing off what you did and the result. If possible show a study for each package you have and how get a quote from the client on how much money they saved using your pricing model compared to other quotes they may have received. Regardless, I still think the best approach is to drive the potential customer to conta…

> how much money they saved using your pricing model

Ah, that's a brilliant idea!

> If they are looking for a 1-3 page website, the price is going to be an immediate turnoff

That might actually explain what could be happening at the moment. Potential customers are scanning the content and not noticing the headline explaining that its for mobile services.

Our designer is taking all this feedback and making changes, we'll probably roll it out early next week.

Thanks again for your input, much appreciated!

Re: Ask HN: What can we do to attract more potential customers?

Re: Ask HN: What can we do to attract more potential customers?