Live data from Hacker News

Ask HN: Do Google ads work for user acquisition?

news.ycombinator.com

11–20 of 23 posts

Re: Ask HN: Do Google ads work for user acquisition?

#11
Once upon a time I tried to use Google ads to promote the parent site for my YouTube channel: https://www.youtube.com/user/devfactor

I spent $100 on ads, which resulted in around 25 new subscribers. The next week, I wrote a really in depth Arduino Morse code tutorial which ended up on some social networks and netted me ~100 subs.

I'd say that Google adds for me where NOT worth the price. Generating more organic content worked better.

Re: Ask HN: Do Google ads work for user acquisition?

#12

Once upon a time I tried to use Google ads to promote the parent site for my YouTube channel: https://www.youtube.com/user/devfactor I spent $100 on ads, which resulted in around 25 new subscribers. The next week, I wrote a really in depth Arduino Morse code tutorial which ended up on some social networks and netted me ~100 subs. I'd say that Google adds for me where NOT worth the price. Generating more organic conte…

Why not do both? They are orthogonal marketing tactics.

Re: Ask HN: Do Google ads work for user acquisition?

#13

Though I have never worked in this domain, I can say based on my experience that - 1) It does not work if you have competitors (not just for your business but also for the keywords you target), which is a highly likely scenario. 2) It works only when a)you do not have competitors or b) when you target niche keywords, in which case volume might not be as expected. To actually understand whether it works or not before…

How would it not work if there are competitors? Why would businesses be buying ads from the same space if there is no profit? If it didn't work, then there would be no competitors, and then it would work, based on your reasoning, since there is no competition.

Re: Ask HN: Do Google ads work for user acquisition?

#15

Though I have never worked in this domain, I can say based on my experience that - 1) It does not work if you have competitors (not just for your business but also for the keywords you target), which is a highly likely scenario. 2) It works only when a)you do not have competitors or b) when you target niche keywords, in which case volume might not be as expected. To actually understand whether it works or not before…

How would it not work if there are competitors? Why would businesses be buying ads from the same space if there is no profit? If it didn't work, then there would be no competitors, and then it would work, based on your reasoning, since there is no competition.

It works with competitors, but it's really easy to find products with keywords dominated by expensive enterprise versions who overspend on AdWords, rendering it ineffective for smaller competitors. Just the way it is.

Re: Ask HN: Do Google ads work for user acquisition?

#16
If your LTV > CAC then yes.

LTV = Lifetime Value of your customer

CAC = the customer acqusition cost

Since the CPC on AdWords are quite high and finally the resulting CAC will be also quite high (still depends on your conversion) you need a product with a high LTV. I don't know how much LTV you try to achieve with HackerEarth but it should above be $100.

Cheaper channels: affiliate (so CPA based deals) or SEO

Re: Ask HN: Do Google ads work for user acquisition?

#17
Have you ever clicked an ad? Do you think your target audience clicks ads?

You'd be surprised at how few people click them. If I wasn't at work right now I'd love to go into how some of these people trashing search are flat wrong. Showing up in the organic search results for even a relatively lame search term can increase your views/impressions exponentially.

User acquisition, though, is something that goes way beyond just putting up an ad or getting into search results.

Re: Ask HN: Do Google ads work for user acquisition?

#18
i think nothing works like content creation. For HackerEarth, content would be algorithm tutorials, ACM problem solutions, or simply some language basics. Once you know what kind of content to generate, SEO and google ads on those content is a really effective growth strategy.

To tell you that it works. I actually recently signed up on your website and I found you through your notes section. I think it needs some SEO work..

Also try to be more innovative. Acquiring developer is easy and hard at the same time. Easy because developers are very active online. Hard because there are tons of websites and blogs that are fighting for their attention. As a developer, I have clicked on very few ads. But I have almost always clicked on a good article..

All the best. tweet me @vishal_in if I can help ..

Re: Ask HN: Do Google ads work for user acquisition?

#19
I do digital advertising for tech companies as well as "learn to code bootcamps" etc. IMHO Adwords is overpriced. You're much better served by Facebook or Twitter. The social context is likely key for a play like this. I would also tend to stay away from Linkedin based on price. Although if your ltv per customer is high enough, it may make sense. Feel free to shoot me an email if you'd like to chat about it. I'm always happy to give out free advice.

Re: Ask HN: Do Google ads work for user acquisition?

#20

Earlier quoted context omitted.

How would it not work if there are competitors? Why would businesses be buying ads from the same space if there is no profit? If it didn't work, then there would be no competitors, and then it would work, based on your reasoning, since there is no competition.

It works with competitors, but it's really easy to find products with keywords dominated by expensive enterprise versions who overspend on AdWords, rendering it ineffective for smaller competitors. Just the way it is.

Thanks damoncali for the reply!
Post reply on HN