Call To Action: Secret Formulas To Improve Online Results
Ask HN: Are there any good Internet marketing books?
11–13 of 13 posts
Re: Ask HN: Are there any good Internet marketing books?
#12I would recommend these books for a good grounding in marketing and fostering innovation:
The Innovator’s Dilemma by Clayton Christensen
Crossing the Chasm and Inside the Tornado by Geoffrey Moore
Innovation and Entrepreneurship by Peter Drucker
Marketing High Technology by William Davidow
Four Steps to the Epiphany by Steve Blank
Jumpstart Your Business Brain by Doug Hall
E-Myth Revisited by Michael Gerber
Blue Ocean Strategy by W. Chan Kim & R. Mauborgne
Influence The Psychology of Persuasion by Robert Cialdini
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Secrets of Consulting by Gerald Weinberg
For an article that summarizes key concepts see http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Mar...There is a companion slide deck here http://www.skmurphy.com/f/SDForum061211.pdf
Re: Ask HN: Are there any good Internet marketing books?
#13Thanks everyone for suggestions.
Just for the reference, here is another related topic: http://news.ycombinator.com/item?id=193308