Ask HN: What would you do to improve this landing page?

I would drop the blurred image background. It adds too much visual noise and makes it hard to scan the page to see what the app is about.

The black text is too small and not contrasty enough so I don't even feel like reading it.

The primary focus is the Facebook button but is that what you want? Don't you want people to download the app above all else? I think the primary focus be given to the App Store button which means it should be given more weight and prominence on the page.

1) The Register call-to-action isn't clear what the result will be. Does it create an event? Will it let me download the app? How is this different than creating an account in the app? Can I not create an account in the app?

2) The floating "Learn More..." is unnecessary. People know how to scroll.

3) The alternating layout communicates that they're separate features rather than steps in a process. I would explore different ways to communicate the steps.

4) Make it very clear the problem your app is solving. Like petalpete mentioned in his suggestion, "event" is vague and generic. Try to use terms that clear and specific like concert, holiday party, etc.

5) Maybe consider curating the recent images. Some of them are fairly low quality.

Thanks for the feedback,I'm one of the other founders on this, totally agree with you. Funny you mention it, we're actually in the process of getting a copy writer on board to help with a lot of this stuff. That point about the phone screen is interesting, it seems difficult to convey what the user is missing out on in a single screenshot. Do you have any suggestions for this?

1. Remove the navbar background color, make the s (Login, Register) contrast with the background options (login and register), and keep the logo.

2. Remove the second, larger logo. It's redundant.

3. Move 'download on the App Store' lower on the page. The value proposition should come first; people don't know what they're about to download yet.

4. More descriptive value proposition - connect how? Share what with everyone?

5. Larger font and higher contrast for body text.

6. More concise body text, less jargon. Check grammar and spelling ('share with others at who are at')

7. Change 'Register' button copy to something more descriptive. People might think they're registering with Facebook (sad, I know). Try 'Sign-up using Facebook' or 'Join via Facebook' etc.

8. Give the registration buttons, or your main call-to-action, some depth. I get flat design, but here an affordance would help.

9. Remove the Learn More button and its bouncing. You want people to sign-up. If people want more information, they'll see that they can scroll.

10. Mention that the app is free in the value proposition above-the-fold.

11. Use the Learn More section to describe the benefits and address your audience's interests; don't use it to tell them where they can download the app - unless it's at the end; you already told them this.

12. Less text for each section of 'Learn More'

13. Remove 'Recent Images' - some of them make me wonder what kind of app this is.

Last, A/B test the page.

The other posts have covered the copy/design issues pretty thoroughly, but they largely ignore something I've found devastates conversion: you have not one, not two, but FOUR calls to action above the fold.

Users are more likely to take an action, if there is one clear route they should take. I'm very confused about where to start: should I register or download the app? If I'm correct that this is a mobile app, then you're probably best off having them download your app, then having them register through there. A facebook registration without an app download is useless. Someone who downloads the app, on the other hand, is much more likely to become an engaged user.

also for crying out loud WHY IS THERE AN ANIMATED BUTTON christ