I recently closed some money with angels and your results will surely vary (so take all of this this with a grain of salt): * It's never too early to pitch an angel. IMHO, angels are generally comfortable investing before you have real traction - smart angels have told me that they invest in people, not ideas. So, the takeaway is that you want to start talking to angels early - let them know what you're up to and, if…
Personally, I am looking for:
- A solid idea and initial implementation; you can't tell how good an idea will be until it is embodied. I don't want to even talk to two MBAs with a powerpoint deck. I'd much rather see a hacker and a codebase.
- A team I would consider actually working with or for. If they are hard to get along with now, it will be worse later (this is true in the opposite direction as well.)
- Business plans and TAM and all that crap? Forget it. I want product vision and an ability to roll with the punches. Business plans end up on the floor and TAM is just wishful thinking.
There's also a bunch of things I look for in the products, but I guess that's more investing philosophy.