good
Ask HN: Why is 'Verified' B2B data becoming a deliverability trap?
11–12 of 12 posts
Re: Ask HN: Why is 'Verified' B2B data becoming a deliverability trap?
#12Earlier quoted context omitted.
Last time I did cold outreach for an enterprise product that didn't quite exist yet (about 10 years ago) I sent hand-written emails to individuals and can't recall not being able to get an audience with someone that I wanted to get an audience with. [1] Last year I knew somebody in a similar situation who had a long list of "fish that got away" but they were pitching to celebrity bloggers, people in the gatekeeping-i…
Selective recall or not, that 100% success rate from 10 years ago points to a different era of the inbox. Back then, a hand-written email was a signal of 'Proof of Work.’ The problem I'm seeing now is that AI has made 'hand-written' style emails incredibly cheap to forge at scale. If an enterprise lead receives 50 'personalized' emails a day that all look like they took 20 minutes to write (but actually took an LLM 2…
I think this is a very interesting problem. I feel we would already win a lot if we had something like a bot-protection / captcha for inboxes. That little increase in friction would already up the relevancy I feel.