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Ask HN: What weird or scrappy things did you do to get your first users?

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Re: Ask HN: What weird or scrappy things did you do to get your first users?

#11

Hi Preston, I took a look at this and here's my comments: - Wrong ICP, "early stage founders" is not a buyer. They don't have enough email spam problems. Later-stage founders who do already have an EA. - You're assuming the pain. People generally don't have problem with email scheduling. And if someone were truly spending 6+ hours a week on it, they would have already delegated. - The messaging framing hurts you. The…

Thank you for your response. I think the ICP needs some refinement. I've found it pretty hard to prospect because it is so broad.

> People generally don't have problem with email scheduling I think this stems from the fact that there is no existing tool that solves this problem. Clearly, tools like Calendly haven't solved it for execs or people with complex scheduling flows. A lot of it is caused by the fact that people tend to just tolerate scheduling because they don't know a better way, leading them to waste more time than they expect.

> The moment Persona is compared to a human EA, you lose on judgment, context, and trust. I agree with this. I'm trying to steer away from this actually, because a lot of companies sell an AI EA, even though their product doesn't even do anything related to EA tasks.

I think the landing page needs more work, copy wise. I'm certainly moving towards the control thing. The features are in place, so I need to tweak our marketing.

> Accept that this may not be a standalone company Totally. Scheduling alone cannot be a standalone company. That's just the first pain point I'm attacking. I have many more features that are in progress that move it more into it's own category. Think of it more as a email delegation layer for AI agents.

Thanks again for your thoughtful response.

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