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Ask HN: How do you find clients?

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Re: Ask HN: How do you find clients?

#11
Here's what i did to build http://www.cloudshuffle.com from a single dev(me) to a team of over 6 devs(+ a designer) in various countries. Also, from building social network clones(for $200) to building proper webapps for well known startups and companies like Compete, Hubspot.

* Sign up for all freelancer Marketplaces: Elance, Odesk, Guru, Freelancer, RentACoder.

* Sign up for RSS feeds for jobs(full time/freelance) in your domain.

* Start bidding, sending out emails to all of the above that apply.

* You're bidding against devs from 3rd world countries(so you will have to price somewhere in the median atleast until you get your first decent folio piece done)

* Also it doesn't matter if your request doesn't exactly apply. Don't be self-selective. Also even if you don't expect to get that job, apply still. Get your name out.

* Be very communicative, friendly and more open than a simple 'Here's my folio' etc. You're trying to sell yourself, so figure out what the client want, customize your pitch. This part will take a bit of hit and trial on your end to figure out how to get the first client reply. If your post looks like others, then you won't get one.

* Work on the side on your own project, something that's production worthy and you can showcase if the above steps haven't worked till then.

* Reply to posts on HN, Ask HN like Who's hiring + Who's hiring a freelancer. Even add yourself to HN contractor list and anything similar you see elswhere.

* Market, Market, Market every chance you get. I used to spend atleast 3-4 hrs initially just sifting through job posts, replying, emailing everyday.

* Remember to raise your prices sooner than you think.

* Recently i've been trying out Google adwords, which haven't really led to a lot of hits. But i've been getting like 1 really good query for like 100 clicks. For the average amount i make per invoice, that ad costs are very minor even at the ridiculous CPCs to hit the front page.

* A lot of people mention word-of-mouth here. This is really the best way. For every satisfied client you're essentially expanding your network exponentially and getting in touch with people you would never have come across. But initially since you might not have a portfolio, it will be difficult to get work this way. Also until you're able to price your work higher than average, you won't get the right kind of clients. And without the right clients you won't get paid higher. So it's a vicious cycle you need to get out of by piling up showcase work as soon as possible.

* With lower rates it will be difficult to sustain work, since you would have to take on more work before the current one is over. Hence your focus suffers and work quality too. So you're hampering your prices, word-of-mouth network further if you take on work and underdeliver. I've been guilty of doing this(probably still am).

* So as soon as you get too much work to handle, double your rates.

PS: I'm one of the third world dev that people on HN are very fond of :-)

PS2: Since i posted the link to my site http://www.cloudshuffle.com at the top of this post. So far i've gotten 51 visitors in 20 minutes. Cheeky i know! but it was on-purpose to prove my point about marketing yourself when you get a chance.

PS3: Also a weird point i noticed. Almost 95% of the traffic so far is European, and not American. That's completely different from Who's hiring/freelancer thread trend i've been seeing for the past 6+ months.

Re: Ask HN: How do you find clients?

#12
I rely on word of mouth only.

All my latest gigs came from Twitter or from people contacting me directly after seeing a presentation in conferences (like [1] [2]) or sites I made like hackerbooks [4].

I also get very specialized leads via the open-source project I maintain and which match one of my skills (ETL, activewarehouse [3]).

Make sure you learn skills in demand and create small "marketing/learning" projects while you are not billing!

[1] http://lanyrd.com/2012/rulu/swxtt/

[2] http://lacantine.ubicast.eu/videos/8-mongodb-etl-et-indexati...

[3] http://www.activewarehouse.info/

[4] http://www.hackerbooks.com

Re: Ask HN: How do you find clients?

#13
I've had best success by releasing free or paid stuff and then getting customization inquiries. (I've elaborated on http://pimteam.net/freelancers-here-is-the-best-way-to-find-...). It's not hard to get to the point where you'll start turning down work unquiries from customers (unless you can grow to a team which isn't my cup of brandy)

Re: Ask HN: How do you find clients?

#14

Here's what i did to build http://www.cloudshuffle.com from a single dev(me) to a team of over 6 devs(+ a designer) in various countries. Also, from building social network clones(for $200) to building proper webapps for well known startups and companies like Compete, Hubspot. * Sign up for all freelancer Marketplaces: Elance, Odesk, Guru, Freelancer, RentACoder. * Sign up for RSS feeds for jobs(full time/freelance)…

When bidding, you don't need to go below everyone else - I go above every single time, and also explain to potential clients why I'm the best choice (top quality, deliver on time). Of course you need some kind of portfolio to back up your statements. And deliver the promised quality.

This approach also has a beneficial side-effect. Cheap clients deny the bid. Usually these clients turn out to be the most demanding ones with little understanding of scope or appreciation of your work.

Re: Ask HN: How do you find clients?

#15
post #14

Here's what i did to build http://www.cloudshuffle.com from a single dev(me) to a team of over 6 devs(+ a designer) in various countries. Also, from building social network clones(for $200) to building proper webapps for well known startups and companies like Compete, Hubspot. * Sign up for all freelancer Marketplaces: Elance, Odesk, Guru, Freelancer, RentACoder. * Sign up for RSS feeds for jobs(full time/freelance)…

When bidding, you don't need to go below everyone else - I go above every single time, and also explain to potential clients why I'm the best choice (top quality, deliver on time). Of course you need some kind of portfolio to back up your statements. And deliver the promised quality. This approach also has a beneficial side-effect. Cheap clients deny the bid. Usually these clients turn out to be the most demanding on…

Actually yes you're right. I used to price somewhere in the median/average. I think i worded it wrong. By lower i meant lower than one's potential or worth or the going rate, if that made sense.

But once i had a couple of portfolio pieces, i bid around the top 5% percentile and now usually much higher on these marketplaces. It gets me the right client who're appreciative and i get to focus on them without worrying about the hours*rate all day long.

Edited the post above.

Re: Ask HN: How do you find clients?

#16
1. The Unbeatable Word of Mouth (this is and probably will always be the No.1 way to get more business.)

2. Serendipity (I know sounds odd and I will probably get down-voted for this.) Don't leave a chance to get your work shown or known. Sometimes, small and seemingly useless leads can lead to huge opportunities.

Try to leverage Social Media, local PR firms, Freelance websites etc.

Re: Ask HN: How do you find clients?

#17
Adwords worked best for me by crafting ads targeting specific niche specializations that would grab long tail traffic. In my case, it was converting websites to WordPress. I didn't need every single person looking for WordPress work; 50 clicks per day worked out just fine for my capactiy.

By some optimizing, keeping my bids low, and disabling Content Network, I was able to get CPA to ~$10; as long as I was converting more than 10% of my leads (which I was), I came out significantly ahead.

Re: Ask HN: How do you find clients?

#19
Although I've just started out, my client came to me because I started a Ruby user group in our area. My name is still attached to "Ruby Cork" even though the group fizzled out 2years ago. Now I'm working with Rails full-time again, I'll be restarting the group this month.

In short: start or get involved with local tech groups

Re: Ask HN: How do you find clients?

#20
Networking. Once you get a few projects under your belt, your hopefully happy clients will start referring you to their contacts. Connecting with the local business community is the single most effective way of getting new leads and establishing yourself as an expert and trusted service provider.
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