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Ask HN: How do you name your product? Are there any standardized ways?

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11–13 of 13 posts

Re: Ask HN: How do you name your product? Are there any standardized ways?

#11

Start with “A” if possible to ensure top-of-list visibility. Use “AI” as a prefix when relevant to anchor the identity in AI/infra/dev tooling. Keep it short—4 to 5 letters ideal, max 6. It must be memorable: phonetically crisp, simple, and sticky. The name should be brandable—distinct, clean, with no generics or clutter. Prioritize domain availability under .dev, .io, .tech, .host, or .xyz. Don’t obsess early; names…

My Product is not related to AI and more about messaging and voice calling. Something like Twilio.

Understood. Twilio, despite its scale, isn’t really a good name—uninformative and clunky. Starting with “dev” would be an option. I'd prefer `.io` for credibility, but `.host` and others can work depending on positioning.

I just checked, these are available domains:

devote.host: Memorable; blends “developer” and “vote” (community-driven).

devios.io: Sounds sleek, futuristic. deviz.io or dewiz.io: Snappy, suggests tools or wizardry.

Dig deeper, you will find simpler names.

- `devop.tech` is also available. - `oz.dev` is also available, if you want a premium domain.

Re: Ask HN: How do you name your product? Are there any standardized ways?

#12
Here’s how we name our products:

We always begin with a prayer — a quiet wish for how the future might change through what we’re building.

It’s not just branding. It’s a form of intention: “May this tool help create the kind of world we want to see.”

Sometimes we use words with double meanings, or sounds that evoke multiple layers. But when no name comes, maybe it’s simply not the moment yet.

Wishing you a beautiful spark of insight soon.

Re: Ask HN: How do you name your product? Are there any standardized ways?

#13

Earlier quoted context omitted.

My Product is not related to AI and more about messaging and voice calling. Something like Twilio.

Understood. Twilio, despite its scale, isn’t really a good name—uninformative and clunky. Starting with “dev” would be an option. I'd prefer `.io` for credibility, but `.host` and others can work depending on positioning. I just checked, these are available domains: devote.host: Memorable; blends “developer” and “vote” (community-driven). devios.io: Sounds sleek, futuristic. deviz.io or dewiz.io: Snappy, suggests too…

I disagree. Twilio is a highly memorable name that is easy to pronounce and remember. Devote.host and devop.tech are forgettable. Don’t aim for informative: thats what your homepage, hero copy and marketing copy is for, NOT your name.
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