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Ask HN: How would you launch a privacy-first, Instagram-like social network?

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Re: Ask HN: How would you launch a privacy-first, Instagram-like social network?

#11
post #3

What does privacy-first mean? Don't socials already have two modes: public-post and friend-post? Celebrities are public figures, why would they want a privacy in this scenario?

By privacy-first, I mean that I won’t segment users based on their behavior for any purpose. There will be no ads on the network.

I hadn’t yet thought through specifics like “friend-post” or “public-post” modes, or whether non-users would be able to view public posts without an account.

Re: Ask HN: How would you launch a privacy-first, Instagram-like social network?

#13
post #8

I’ve built a social network that has an influencer -> audience model in order to not rely on advertiser revenue. Im trying to figure out the getting users but now. I’d suggest that the answer is not how to attract celebrities but in the first instance how to attract any users. My platform is novel and interesting and even then it’s not easy.

Interesting. Please share the link to your network.

Re: Ask HN: How would you launch a privacy-first, Instagram-like social network?

#14
> One challenge I'm anticipating is attracting celebrities and influencers who are already established on Instagram and TikTok.

I would rather like to see the solving the problem of not attracting any celebrities or influencers , or companies and just getting normal people for social connections, like Facebook was originally. This is the hard problem.

Money and fame usually destroys the platform in the end, as it aims for endless competition and rule breaking.

Re: Ask HN: How would you launch a privacy-first, Instagram-like social network?

#16
post #14

> One challenge I'm anticipating is attracting celebrities and influencers who are already established on Instagram and TikTok. I would rather like to see the solving the problem of not attracting any celebrities or influencers , or companies and just getting normal people for social connections, like Facebook was originally. This is the hard problem. Money and fame usually destroys the platform in the end, as it aim…

That’s an interesting perspective—thanks for sharing it! My thought was that having celebrities and influencers could help generate revenue in some way.

Re: Ask HN: How would you launch a privacy-first, Instagram-like social network?

#17
I would use discourse to build it. The feature set is incredible.

I would make it community / area of interest centric (like Reddit).

Attract deep subject matter experts for the categories.

I actually own some domains that could be perfect for this site….

Email me (charles@turnsys.com) and I can go into more detail.

Re: Ask HN: How would you launch a privacy-first, Instagram-like social network?

#18
post #3

What does privacy-first mean? Don't socials already have two modes: public-post and friend-post? Celebrities are public figures, why would they want a privacy in this scenario?

By privacy-first, I mean that I won’t segment users based on their behavior for any purpose. There will be no ads on the network. I hadn’t yet thought through specifics like “friend-post” or “public-post” modes, or whether non-users would be able to view public posts without an account.

>> segment users based on their behavior

I think you are saying you will use a chronological-feed instead of an algorithic-feed (where you sort, filter, promote to be most-relevant) to display posts.

Re: Ask HN: How would you launch a privacy-first, Instagram-like social network?

#19
post #14

> One challenge I'm anticipating is attracting celebrities and influencers who are already established on Instagram and TikTok. I would rather like to see the solving the problem of not attracting any celebrities or influencers , or companies and just getting normal people for social connections, like Facebook was originally. This is the hard problem. Money and fame usually destroys the platform in the end, as it aim…

That’s an interesting perspective—thanks for sharing it! My thought was that having celebrities and influencers could help generate revenue in some way.

Yes - I saw that this is precisely what was on your mind when you asked about it. Typically celebrities and influencers would pull other people too into platform (well, it could be also visible in revenue).

These are some of the reasons why it is a hard problem.

Re: Ask HN: How would you launch a privacy-first, Instagram-like social network?

#20

Why would you build it? That isn't being snarky, it is the question you need to answer. Why would people join it? What problem are you solving for them? Why are celebrities and influencers on those platforms to begin with? When you can detail out those answers, those answers tell you what you need to do to launch. You have to match the table stakes of existing platforms, which means you need to know not only what tho…

Thanks for your comment! Honestly, I didn’t expect anyone to respond to such a vague post. The reason I’d build this platform is to help people connect without the distractions of sponsored content or random memes. I stopped using Facebook about seven years ago because I wanted a space where I could simply engage with the people in my network and their thoughts. AdBlock helped for a while, but eventually, my feed fil…

> I considered a model where users could pay to access celebrity posts.

Why would celebrities be on your platform if you lock the audience away from them?

Also, celebrities with public accounts are ultimately just doing advertising for themselves (and whoever pays them), so you haven't actually escaped the realm of ad-funded networks.

When you "own" a "social network" the fundamental asset you have is the audience, and only people with something to advertise are willing to pay for access to it.

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