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Ask HN: How to bring traffic to my product

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Re: Ask HN: How to bring traffic to my product

#11

Post by kgzuul »

mariocesar wrote: post #9

Here are some strategies that have worked for me: Experiment and Focus: Try various channels (blogs, social media, SEO, referrals) and double down on the top 20% that perform best every three months. Content: Write blog posts and other content to improve search engine visibility. Discuss competitors, alternatives, your customers' challenges, industry advice, collect resource links, etc. Directories: Most software dir…

Thank you, after reading your reply I have some direction now. I will first try to write an article and post it on various channels to see the effect.

Re: Ask HN: How to bring traffic to my product

#15

Post by bruce511 »

kgzuul wrote: post #14
noashavit wrote: post #13

You said you have a couple paying customers- invest in turning them into raving fans. Step 1 for generating word of mouth demand.

How to generate word-of-mouth demand？

Ideally they tell their friends. But it may not be that kind of product.

So don't be shy to get some testimonials from them. You can be pretty blunt;

"As you know xxx is a new product and I'm trying to spread the word. I'm looking for customer quotes for my web site, so if you have anything nice yo say I can publish there, please let me know."

Re: Ask HN: How to bring traffic to my product

#16

Post by bruce511 »

kgzuul wrote: post #10
theGeatZhopa wrote: post #8

Earlier quoted context omitted.

Not as easy, as said. Mainly because it's not you talking about your productsy but others. So to start spreading word about your product, the others need a reason for this. If your product safe a ton of pain, or resolving something which is a pain in some eyes, then it will spread by itself. You can also act like a 'customer' and wherever possible just write a short sentence about it. Think of how a customer would ta…

Maybe I should think about the problem from the perspective of customers and speak more where customers gather.Thank you for your suggestion.

Exactly. You go to the customer, they don't come to you.

It can take time, and consistency, but persistence in a good way) builds up trust.

Equally it acts as a view into you. Are uou generally helpful when interacting, or just pushing you product. I became an "industry expert" - helping whoever and however I can. Regardless of whether it pushed my product or not. Equally where I had a product that solved an issue I didn't hesitate to mention that as a solution.

Re: Ask HN: How to bring traffic to my product

#17

Post by kgzuul »

bruce511 wrote: post #15
kgzuul wrote: post #14

Earlier quoted context omitted.

How to generate word-of-mouth demand？

Ideally they tell their friends. But it may not be that kind of product. So don't be shy to get some testimonials from them. You can be pretty blunt; "As you know xxx is a new product and I'm trying to spread the word. I'm looking for customer quotes for my web site, so if you have anything nice yo say I can publish there, please let me know."

get it, thanks

Re: Ask HN: How to bring traffic to my product

#18

Post by kgzuul »

bruce511 wrote: post #16
kgzuul wrote: post #10

Earlier quoted context omitted.

Maybe I should think about the problem from the perspective of customers and speak more where customers gather.Thank you for your suggestion.

Exactly. You go to the customer, they don't come to you. It can take time, and consistency, but persistence in a good way) builds up trust. Equally it acts as a view into you. Are uou generally helpful when interacting, or just pushing you product. I became an "industry expert" - helping whoever and however I can. Regardless of whether it pushed my product or not. Equally where I had a product that solved an issue I…

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Re: Ask HN: How to bring traffic to my product

#20

Post by james_chu »

mariocesar wrote: post #9

Here are some strategies that have worked for me: Experiment and Focus: Try various channels (blogs, social media, SEO, referrals) and double down on the top 20% that perform best every three months. Content: Write blog posts and other content to improve search engine visibility. Discuss competitors, alternatives, your customers' challenges, industry advice, collect resource links, etc. Directories: Most software dir…

Thank you for your sharing. Can you explain in detail what are the common ways of promotion and publicity that have been used all along? I'm looking forward to it!
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