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Ask HN: What are your founder's resolutions for 2024?

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11–20 of 62 posts

Re: Ask HN: What are your founder's resolutions for 2024?

#11
I'm on that LinkedIn train also. As founder I would really need to build an audience there, but can relate to comments about feeling physically bad about it. I really would like to be original myself but feels like it is total waste of time with all the algorithm hacks and "top 10 thing to do to get audience" bs. If any of you solves this I want to jump on that train too.

Re: Ask HN: What are your founder's resolutions for 2024?

#15
post #5

Can absolutely relate to the linkedin cringe. I need to continue to increase my presence there, and I feel an almost physical resistance. Feel dirty whenever I put my marketing hat on and wade into that pool of narcissists. I'm seeing as many people as I can in person to try to keep myself sane, and in the meantime reminding myself that most of the stuff on there is (thankfully) paid/ghostwritten/chatgpt and not orga…

>I need to continue to increase my presence there I am curious why you are concluding this if you dislike it so much? I am not judging here, I definitely recognize the feeling..

The honest answer?

There are some people who have climbed to relative positions of power not by producing value but by playing the business social metagame.

It's not about having the best quality product, there are two ways to reach those people. They need to either see you as a means to an end for them (caveat: they only deal in shallow self-promotional narratives, not nuance or detail), or they need to see you as one of them.

If the competition weren't happily(?) playing the game it wouldn't be necessary, but given that they do and that I have an obligation to shareholders I have to play along.

Re: Ask HN: What are your founder's resolutions for 2024?

#16
post #9

> Commit to regular posts on LinkedIn and Twitter, even if I think I'm cringe every time I do it. Is this what people that create all Twitter and LinkedIn cringe content tell themselves? Why do it? You really can't come up with any way to market your company that feels good? Can't you think a bit more about the problem and frame it as "what can I do that is net positive, doesn't make me feel like crap while doing it…

Regular posts on LinkedIn as a goal seems backwards.

Here are examples of what not to do -> https://www.reddit.com/r/LinkedInLunatics/

Re: Ask HN: What are your founder's resolutions for 2024?

#17
Last year my goal was "I can take off for a week or two and the technical infrastructure is fine"; this year it's "I can take off for a week or two and the business infrastructure is fine" (meaning, there aren't enterprise prospects who are completely blocked by my absence, nor is the content/blog/changelog pipeline always waiting on me). Largely, this means finding someone who can handle some of the higher-touch parts of sales & onboarding and be a little more proactive in terms of writing.

Re: Ask HN: What are your founder's resolutions for 2024?

#19
post #15

Earlier quoted context omitted.

>I need to continue to increase my presence there I am curious why you are concluding this if you dislike it so much? I am not judging here, I definitely recognize the feeling..

The honest answer? There are some people who have climbed to relative positions of power not by producing value but by playing the business social metagame. It's not about having the best quality product, there are two ways to reach those people. They need to either see you as a means to an end for them (caveat: they only deal in shallow self-promotional narratives, not nuance or detail), or they need to see you as o…

That's not an honest answer. The question is why _you_ are doing it.

Re: Ask HN: What are your founder's resolutions for 2024?

#20
post #5

Can absolutely relate to the linkedin cringe. I need to continue to increase my presence there, and I feel an almost physical resistance. Feel dirty whenever I put my marketing hat on and wade into that pool of narcissists. I'm seeing as many people as I can in person to try to keep myself sane, and in the meantime reminding myself that most of the stuff on there is (thankfully) paid/ghostwritten/chatgpt and not orga…

Is there any evidence that churning out cringy linkedin posts leads to increased revenue or any other tangible benefits for a startup?
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