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Is this like an openly paid Digg or something? Needs more explanation.
yes. all the analytics are open to everyone. you can submit content for free or pay for it to be placed higher up in the list. advice as to specifics for the explanation?
I am confused.
How is it sustainable? After a while, all the top sites would be paid and thus of no interest to users who visit your site.
Likes: I like when you X out of something it replaces the content, pretty smooth.
Dislikes: the wording of the yep nope buttons, while it made me laugh because a yep nope is a mullet reference, but your site seems to be fun but still serious site(analytics) Maybe: Yea / Nay | Yes / No | Advertiser / Visitor
The name Elephino is somewhat weak but might work if you had the domain 'elephino.com'. I have a hard time imagining people telling their friends that they visit 'el-eph-in-o-inc-dot-com', especially since all the Elephino syllables have multiple plausible alternate spellings.
Using ul/li for your central list, instead of nested faceless spans, will make it a little more accessible too.
edit: I found how it works - link at the bottom. Would be very good idea to link it on the top of the page somewhere.
I don't understand the concept for the visitor, why would I want to visit a social news site that has easily manipulated voting system?