People who advocate "hustle culture" tend to not have very lucrative main jobs, or no upward mobility in their current role. So they look for weird "hacks" to make a few bucks on the side, like drop-shipping garbage or starting some weird self-help YouTube channel. In the world of engineering, I think it's way more useful to focus on your core skillset and learn new things around that.
That said, boringcashcow.com has inspired me to try to come up with a simple programming project that could turn over 4 figures a month. It made me realize in software you can just go for base hits, not home runs, and still make plenty of money.