In the last few days I’ve seen a lot of good blog posts that helped me with code. Companies like log rocket and digital ocean. It’s great content marketing and recruiting, even if the posts are just generally helpful and not specific to their service.
For devs who write, I do it as notes to myself or others when I think I figured out something useful, especially if it was originally unclear or I didn’t find any helpful examples. I appreciate everything I’ve read by others and I feel like contributing.
Since I believe in the value of writing, I can understand devs doing corporate blogging. They’re a team player and want to promote the place they work at. Maybe they make a real impact on marketing and recruiting and like playing on a winning team. Getting paid to talk about and evangelize tech is pretty cool.
Edit: fix typo.