11–15 of 15 posts
If you have the time to review your accounts performance on a daily basis, do not do automatic bidding. Competition is very high for website hosting, so what you'll need to do is create a long tail of keywords with the keyword tool. AdWords can be very bloody, but it is very important at the beginning to get good data on your ads and keywords. Make sure your conversion codes are working too. You'll have a big spend i…
I made an edit and my text chart got ruined!
If you have the time to review your accounts performance on a daily basis, do not do automatic bidding. Competition is very high for website hosting, so what you'll need to do is create a long tail of keywords with the keyword tool. AdWords can be very bloody, but it is very important at the beginning to get good data on your ads and keywords. Make sure your conversion codes are working too. You'll have a big spend i…
So, you say good data, conversion codes and getting to a good Quality Score is where my game of patience will be tested. I won't go broke and I'll keep the acquisition costs in mind.
Thanks for your feedback!
I think the important aspect is having highly relevant keywords. When clicks cost money you need to filter down to the most likely to convert users. Google often tries to push 100's of keyword ideas on you in order to get your CTR up. That's when you're paying for empty clicks. If you only get 10 clicks per day but 9 of those convert - that's way better than having 33 clicks that day but still having only those 9 con…
Thanks for your time.
Earlier quoted context omitted.
any specific recommendations?
I've recommended Winning Results with Google AdWords, Second Edition by Andrew Goodman in the past although it's getting a bit dated (although still has useful info). I've seen lots of people recommend the Brad Geddes book and Perry Marshal book as well, have a flick through all three and see which works best for you.
Pick up a good book on adwords. Getting little bits of advice here and there isn't a substitute for understanding adwords and the strategies that work.