Price discrimination: the top plan that gets bought by people spending other people's money generates ~40%+ of gross revenue. Feel free to innovate in pricing and packaging, but this particular question is testable and tested.
Another reason why I think you'd have 3 plans is so people can compare. If you offer 3 products, 2 that are similar and 1 that is different, most people will discard the dissimilar item and compare the remaining 2, making a decision based on those two. Example: Buying a blender. You need a blender to make awesome drinks at your next party. You don't know anything about blenders, so how to choose? 1) 5 speed blender,…
caw: Thanks that's really interesting.