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Ask HN: I cannot afford to scale…

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Re: Ask HN: I cannot afford to scale…

#11
post #7

Outsource the writing, then spend time doing the quality checking rather than the hard yards. That should allow you to scale 2-3x faster & take on more work. The downside is trying to find good contractors who can translate to a standard that you set. Good luck!

That's exactly what I am doing. Translation agencies nearly always operate by employing freelance translators. All of my translators are freelance (though have all gone through my trainings and we enjoy a very close relationship during the work day via Skype). My job is business (and everything that goes with it), project management, development (xib customization), QA and proof reader. I'm "doing" too much, but like I said, can't afford the time / money at the moment to get someone else on board.

Re: Ask HN: I cannot afford to scale…

#12
post #7

Outsource the writing, then spend time doing the quality checking rather than the hard yards. That should allow you to scale 2-3x faster & take on more work. The downside is trying to find good contractors who can translate to a standard that you set. Good luck!

You could try outsourcing to Language Students at a local University. They are probably cheaper than other local translators (don't take the piss) and could become employees as you scale.

Re: Ask HN: I cannot afford to scale…

#14
Charge more. You seem to be stuck with the idea that if you charge more you will lose clients. Do you have any evidence that this is true? Have you talked to existing clients and said "I'm pretty busy, but if you pay X I can fit you in this week?" What did they say to that? Did you try putting out a new ad with higher rates? Do you get lower feedback? Or the same feedback.

Re: Ask HN: I cannot afford to scale…

#15
Speaking as someone going through the process of commoditising at a fixed price what is traditionally a very variable price service business, my biggest piece of advice is figure out how to be profitable at one type of job in this space, systemise and do only that, and say not to everything else.

Once you're profitable at that one type of job ("type" here could be size of app, type of client, whatever) you can repeat the process. Rome wasn't built in a day and you don't have to cater to everyone immediately.

Work out how you can automate each step, but most importantly the qualification step that will tell you if the client is a profitable one for your process or not.

Once you've done this, you'll find it easier to outsource each part of the process.

Re: Ask HN: I cannot afford to scale…

#16
Firstly, set a minimum per project. There is a overhead to every project and that needs to be accounted for. Each project needs to make enough profit to buy you lunch.

Secondly, look at any non-key functions that you are performing and see if a Virtual Assistant can help you with.

Thirdly, you have to believe this: people are not that price sensitive. You might be $50 more expensive than other people, but most don't care about that $50, especially if it is paid for by the company, and there are other factors - deadlines, professionalism, etc.

Fourthly, try hard to increase your quotes until 20% of people reject you for being too expensive. If you are in a price competition, you will always invariaribly feel stuck in the future just like you are now.

Re: Ask HN: I cannot afford to scale…

#17
Hi Guys,

Thanks for all the answers so far - much much appreciated. A few points I should clear up.

1) I do outsource translation. I work closely with a group of freelance translators who I interviewed back in January when I started up. I wish I could speak 20 languages, but I don't ;-)

2) Running a business unfortunately isn't just Project Management and Project QA. There's also finances, marketing, the website to maintain. Certain things can be outsourced, and I have for the smaller jobs.

3) I am happy to make some investments to improve long term returns. Indeed, I didn't pay myself last month to pay for a few improvements. Not ideal when you have rent, but sometimes sacrifices have to be made and I'm ok with that.

4) After reading your comments I'm a little less nervous about increasing prices. I worry, of course I do, that'll I'll be too expensive. Pricing is definitely something I am learning, it isn't easy.

What do you guys think about partnering with someone? Perhaps taking on a junior partner so we can work together towards common aim of Applingua… Is this ever a good idea?

Re: Ask HN: I cannot afford to scale…

#18

outsource it. http://mygengo.com should sort you out. you still take on clients, you just won't be the one doing all the translation yourself. your role will be more of a project manager / QA role. should be easier to scale.

MyGengo doesn't scale very well when you have large catalogs of strings. Their frontend interface is nice but is missing a useful search and it has lots of little bugs.

If anyone has an alternative for a translations editor that works well with PO files, let me know.

Re: Ask HN: I cannot afford to scale…

#20
post #16

Firstly, set a minimum per project. There is a overhead to every project and that needs to be accounted for. Each project needs to make enough profit to buy you lunch. Secondly, look at any non-key functions that you are performing and see if a Virtual Assistant can help you with. Thirdly, you have to believe this: people are not that price sensitive. You might be $50 more expensive than other people, but most don't…

Unfortunately the vast majority of iOS/Mac OS developers are individuals/small teams. Prices do matter to them, especially if they are taking a chance with localization.

The 20% rule is interesting. And I'll definitely consider this. Thanks.

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