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Be more specific. "help to develop our brand" could mean advertising, PR, online marketing etc. I think a good way to communicate this would be to say what you are trying to get out of this service.
You are right, we are staring a new webapp and we need a name, logo, maybe a little brand manual, and some makering insights.
Be more specific. "help to develop our brand" could mean advertising, PR, online marketing etc. I think a good way to communicate this would be to say what you are trying to get out of this service.
You are right, we are staring a new webapp and we need a name, logo, maybe a little brand manual, and some makering insights.
By branding do you mean for your parent company or for the specific app? For example the branding for Microsoft is a different type of project than say branding Office. And by branding are you thinking on a big scale (everything from coming up with the name to the marketing) or on a small scale (i.e. an icon for an app)? My advice to you as a designer is that you should start small, take baby steps and keep your budg…
By branding do you mean for your parent company or for the specific app? For example the branding for Microsoft is a different type of project than say branding Office. And by branding are you thinking on a big scale (everything from coming up with the name to the marketing) or on a small scale (i.e. an icon for an app)? My advice to you as a designer is that you should start small, take baby steps and keep your budg…
I'm talking about something like Twitter, in which the product and the company share the same brand. That's a really good question, I think I'm talking about the whole brand, including the name and marketing. Thanks for the link :)
And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-hist...
I'm a branding guy, but my advice is to to put every penny into building a great product!
Once you understand what that product does (and that takes time) then focus on branding.
Too many times I see folks come up with a name, or they buy a domain and then try to think what they should do with it.
Earlier quoted context omitted.
I'm talking about something like Twitter, in which the product and the company share the same brand. That's a really good question, I think I'm talking about the whole brand, including the name and marketing. Thanks for the link :)
Something you should think about: Twitter wasn't called Twitter when it started. And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-hist... I'm a branding guy, but my advice is to to put every penny into building a great product! Once you understand what that product does (and that ta…
Do you, being involved in branding, have any advise (book recommendations, blogs, etc).
Thanks a lot for your input!
Earlier quoted context omitted.
You are right, we are staring a new webapp and we need a name, logo, maybe a little brand manual, and some makering insights.
I think you're definitely getting ahead of yourself. Once the product is built, you will find a lot if these answers coming from within you. If you don't even have a prototype, then I'd say don't worry about all that. Just build it and see how it goes. I bet you're a better marketer than you think, but your problem is you tried to think of marketing something that doesnt even exist yet, and gave up. Am I right?
Earlier quoted context omitted.
Something you should think about: Twitter wasn't called Twitter when it started. And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-hist... I'm a branding guy, but my advice is to to put every penny into building a great product! Once you understand what that product does (and that ta…
That's really good advice Michael, thanks a lot :) We actually have a prototype, but maybe we should focus a little bit more on that and start with branding later on the process. Do you, being involved in branding, have any advise (book recommendations, blogs, etc). Thanks a lot for your input!
That would be a good place to start...