There’s a fairly broad disclaimer at the bottom of the page: “Disclaimer: Custody and settlement services are offered through Prime Trust, a Nevada trust bank. Seashell Financial Inc. ("Seashell"), a Delaware corporation, does not provide legal, tax, or investment advice. Holdings of digital assets are speculative and involve a substantial degree of risk, including the risk of complete loss. There can be no assurance…
"not FDIC-insured." Here's the important part.
Yeah, frankly the latter clause is more of a red flag than a positive. It's "we're not FDIC insured, but we've thrown this basically irrelevant detail about our banks into the sentence (they're not storing your money in banks), because it might confuse some people into thinking there is some degree of protection, and those are the sort of people we want as customers"