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Ask HN: "Tattlr": The End of the Annoying Moviegoer?

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Re: Ask HN: "Tattlr": The End of the Annoying Moviegoer?

#11

GPS resolution on phones is generally not high enough to pin-point your seat location. At least not on my iPhone 4. Also, most of the theaters I've been block cell signals. Seems like a much simpler solution to me.

That's true. GPS will only pin point you to 10m at a maximum.

But the theatre can provide limited WiFi to enable you to pin point your location even without being able to receive GPS.

Re: Ask HN: "Tattlr": The End of the Annoying Moviegoer?

#12

GPS resolution on phones is generally not high enough to pin-point your seat location. At least not on my iPhone 4. Also, most of the theaters I've been block cell signals. Seems like a much simpler solution to me.

Theaters that offer assigned seating can automatically update your Tattlr profile with your seating for the given movie. In theaters that do not offer assigned seating, users would have to manually enter in their own row # and seat # after selecting their seats. I've never heard of theaters blocking cell signals.

Rather than row/seat number just have a pictorial representation of the theater seating so they can tap on their general location.

Re: Ask HN: "Tattlr": The End of the Annoying Moviegoer?

#13
post #10

How does this make money?

1 of 2 ways:

1) Charge each user a nominal fee for download. OR 2) Charge movie theaters for their participation. Imagine the profitable data we'll be supplying them with on every person that checks-in to their movie theater using Tattlr. They can incorporate their own special promotions based on the ongoing user data they obtain each time a user checks in.

This what I've come up with thus far. I could be totally off-base with these assumptions.

Re: Ask HN: "Tattlr": The End of the Annoying Moviegoer?

#14

Earlier quoted context omitted.

Theaters that offer assigned seating can automatically update your Tattlr profile with your seating for the given movie. In theaters that do not offer assigned seating, users would have to manually enter in their own row # and seat # after selecting their seats. I've never heard of theaters blocking cell signals.

Rather than row/seat number just have a pictorial representation of the theater seating so they can tap on their general location.

Agreed. Thats even better.

Re: Ask HN: "Tattlr": The End of the Annoying Moviegoer?

#15
I like your idea and really appreciate the goal but I also have the concern that using the app on your glowing phone might just add to the distraction.

Maybe if the user loaded the app and registered before the movie started, they could keep it in their pocket, unlock the phone, tap an area of the screen, and receive a vibration pattern as feedback that the theatre has been notified? It would leave the usher to determine the problem, but could reduce the "glow" annoyance. Just a thought. Best of luck.

Re: Ask HN: "Tattlr": The End of the Annoying Moviegoer?

#17
post #10

How does this make money?

1 of 2 ways: 1) Charge each user a nominal fee for download. OR 2) Charge movie theaters for their participation. Imagine the profitable data we'll be supplying them with on every person that checks-in to their movie theater using Tattlr. They can incorporate their own special promotions based on the ongoing user data they obtain each time a user checks in. This what I've come up with thus far. I could be totally off…

I think you would be surprised by how many theaters would find this useful and will pay you to have this in their theaters.

It improves the service and gives them Jmp feedback.

Go talk to some movie theaters.

Also don't over engineer it. A simple wa to say that the sound isn't working for a particular movie at a particular movie theater should be a good start.

-vivek

Re: Ask HN: "Tattlr": The End of the Annoying Moviegoer?

#18
post #10

How does this make money?

1 of 2 ways: 1) Charge each user a nominal fee for download. OR 2) Charge movie theaters for their participation. Imagine the profitable data we'll be supplying them with on every person that checks-in to their movie theater using Tattlr. They can incorporate their own special promotions based on the ongoing user data they obtain each time a user checks in. This what I've come up with thus far. I could be totally off…

As a consumer, I wouldn't pay to download such an app. This is just my opinion and it may or may not be reflective of your market [1].

It seems like selling the backend tech / service to the movie theaters is the way to, but can you create enough of a value proposition to charge them enough money (assuming a re-occuring basis) each month to stay in business?

Also, I'm not entirely familiar with how movie theaters operate, but it seems like a vast majority are controlled by a relatively low number of chains. If the individual theaters are run on a franchise model, it may be easier to penetrate. But if they're all corporate controlled, selling seems would be a much larger challenge.

[1] I've also never had too bad of an experience at the movies. Aside from some guy who was eating popcorn obnoxiously during "The Dark Knight", I can't think of anytime I've really been annoyed with someone at the theater.

Re: Ask HN: "Tattlr": The End of the Annoying Moviegoer?

#19

Just opening your cellphone with its hideously bright screen will make you an "annoying moviegoer" to many people around you.

Interesting point. Especially given the current "bigger is better" trend for smartphone screens these days. That's why it'd be important for Tattlr to offer a short process to report the disturbance. Look at it this way: If I pull out my phone to use Tattlr to report a person chatting it up on his phone behind me during a movie, I'm simply piggybacking on the existing disturbance as opposed to creating my own disturb…

Now there is two jackasses causing a disturbance in my movie. Some guy being noisy and another with a bright light from a phone. Sorry, I think your whole premise is flawed.

Re: Ask HN: "Tattlr": The End of the Annoying Moviegoer?

#20

GPS resolution on phones is generally not high enough to pin-point your seat location. At least not on my iPhone 4. Also, most of the theaters I've been block cell signals. Seems like a much simpler solution to me.

Theaters that offer assigned seating can automatically update your Tattlr profile with your seating for the given movie. In theaters that do not offer assigned seating, users would have to manually enter in their own row # and seat # after selecting their seats. I've never heard of theaters blocking cell signals.

AFAIK it's illegal to block cell signals. Many theaters are cavernous concrete buildings though, which naturally reduces signal strength.
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