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Ask HN: How to get a Logo/ Corporate Designs in 2021?

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Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#11

Post by benjaminjosephw »

I used a design contest site (99designs) a little while ago and now really regret it. The design work was great but supporting this model means being complicit in moving the industry towards a terrible set of circumstances for the designers themselves.

How about finding someone's portfolio you like on Dribbble[0] and working with them directly? There's a lot of cool work on display over there and you get to support someone's craft if you go down this route.

[0] - https://dribbble.com/

Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#12

Post by ThePhysicist »

Find a good local designer that you trust, pay them enough and iterate with them. Stay away from 99designs or similar services, you'll often get "cookie cutter" designs / logos that the designer copy & pasted from other sites.

If you like I can make an intro to our designer (https://kiprotect.com, page with color version of logo: https://kiprotect.com/solutions/anonymization) based in Berlin, we were quite happy with her work. My contact data is on the website.

Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#15

Post by omalamo »

artembugara wrote: post #7

I am in a similar situation as you are. Our logo is also just a name written in Roboto font [1] It’s enough. We also don’t have any illustrations on our website. Just text that explains our value proposition. How many logos do you know? Apple, Google, Uber. Logos a damn hard. How many companies do I know which I do not remember a logo? Stripe, Segment, etc. billion dollars companies which I know without a logo even t…

I agree with you, but not fully: if there is no need or budget, then yes, a brand may not be a 1st priority. But in my experience as a designer, an effective brand will be a necessary ingredient to grow, as this is an expectation for a lot of people.

Regarding your brand: You cannot not communicate. What I saw in [1] example it's called a "no-brand" aesthetics: it's very minimalist and very neutral. And to be fair, I like it.

Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#16

Post by rojcyk »

artembugara wrote: post #7

I am in a similar situation as you are. Our logo is also just a name written in Roboto font [1] It’s enough. We also don’t have any illustrations on our website. Just text that explains our value proposition. How many logos do you know? Apple, Google, Uber. Logos a damn hard. How many companies do I know which I do not remember a logo? Stripe, Segment, etc. billion dollars companies which I know without a logo even t…

Looking at your website, I think the logo is perfectly fine for your target customer. I would just slightly adjusted the kerning and maybe used the same casing you have in the page title but other than it is def good enough!

But I don't think you need to spend as much for the branding as you suggest. I did a couple of branding projects for around $5K each, and that consisted of a logo, palette and typography. That is mostly enough for startups with a little bit of cash flow just getting out of the side-project phase.

Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#17

Post by Paul_S »

You can ask my wife, she's a children's book illustrator but she's done quite a few of them yulei.co.uk and she's now looking for work in corporate and has time for commissions.

Obviously I can vouch for her and she's done a couple for the corpo I work for, not sure they're on her website but I'm sure she can show you them on request.

Edit: She's telling me that she keeps her behance.net/mozyl more up to date.

Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#18

Post by rojcyk »

benjaminjosephw wrote: post #11

I used a design contest site (99designs) a little while ago and now really regret it. The design work was great but supporting this model means being complicit in moving the industry towards a terrible set of circumstances for the designers themselves. How about finding someone's portfolio you like on Dribbble[0] and working with them directly? There's a lot of cool work on display over there and you get to support s…

I know we should refrain from comment's like these, but thank you!

I'm fortunate enough to have big enough clientele where word of mouth does most of the marketing for me. But platforms like 99designs do come up often during price negotiation and it makes some of the discussions really difficult.

Re: Ask HN: How to get a Logo/ Corporate Designs in 2021?

#20

Post by mattmanser »

It's not that hard to get a local designer do you a full set of designs, with some basic brand guidelines for €3-5k.

I've not done it myself but several clients have. The brand guidelines I got from them, which I then used to style the app of the client, often included a website mockup, with the option of the client paying more for a full design.

Not always the greatest UX though, that's a bit more specialized I think.

As for finding them, ask your local startup groups. There's usually a bunch of them attending those sort of meetups, or people who would recommend someone.

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